All Protect Our Winters articles
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News briefsKeen recommits to making the ‘World’s Cleanest Shoes’ in new campaign
Oregon-based footwear brand Keen is launching a wide-reaching initiative to promote a better footwear industry 20 years after its founding and 10 years after starting its journey to eliminate PFAS. To recommit to its mission of “making the World’s Cleanest Shoes,” the company will be investing in new processes and ...
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News briefsOdlo and POW Switzerland launch sustainable Zeroweight running capsule
Source: Odlo Swiss brand Odlo announces its second product collaboration with Protect Our Winters (POW) Switzerland. The result is the Odlo x POW Zeroweight Running Capsule, a six-piece collection made entirely from recycled materials. This new product collaboration follows the launch of the Odlo x POW Blackcomb ...
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OpinionRecap: The British Snowsports trade show Slide/OTS Winter
Telford hosted the British Snowsports trade show Slide/OTS Winter again, but this time with MCS (who provide the back-office services for the Outdoor Industries Association) in the organizer role. Imagine a smaller version of ISPO – but with the snow, brands included and a lower price for being there. A ...
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News briefsMammut and Unless Collective commit to protect mountain ecosystems
Swiss outdoor company Mammut and the US streetwear label Unless Collective are launching their second joint limited edition for International Mountain Day (Dec. 11), consisting of biodegradable hoodies and T-shirts that are produced responsibly – all in the name of protecting mountain ecosystems. “The mountains are our playground, and we ...
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News briefsOdlo and POW release base layer collaboration
Swiss-based performance apparel brand Odlo has released its first product collaboration with the NGO Protect Our Winters (POW) Switzerland. Source: Odlo The co-branded base layer, Odlo x POW Blackcomb, features a shared logo and has been co-created to minimize environmental impact, featuring a unique design created specifically ...
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News briefsSalomon publishes first impact report
Following its sister company Atomic’s impact statement, Salomon has also published its first-ever annual sustainability report. After a full carbon inventory, the French brand’s science-based targets have been officially approved for 2022 (aiming for a 50 percent absolute reduction in Scope 1 & 2 carbon emissions and a 30 percent ...
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ArticleToo slow, too limited: POW publishes open letter to FIS urging climate action
In an open letter delivered to the International Ski and Snowboard Federation (FIS) in Chourchevel following the men’s downhill finals on Feb 12, 2023, Protect Our Winters (POW) has called for greater climate action and transparency from the FIS.
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News briefsProtect Our Winters is partnering with TRIWA
Source: POW TRIWA, a watch manufacturer known for its sustainability efforts, has entered into a partnership with Protect Our Winters (POW). As part of the collaboration, TRIWA will release a limited edition run of 600 watches made from recycled ocean plastic. The watches will only be available ...
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News briefsSport Conrad donates 1% of “We rethink” week sales to POW and KlimaAlps
From Nov. 19 to 26, German outdoor retailer Sport Conrad has again held its alternative to Black Week as part of its “Wir Denken Um” (we rethink) project launched in 2018. During the week, the retailer was calling on customers to repair their mountaineering products, use professional care or make ...
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ArticleVista Outdoor Foundation’s FY 2023 grant partners announced
The Vista Outdoor Foundation, the philanthropic partner of Vista Outdoor Inc., announced 12 non-profit organizations selected by its board of directors to receive grants as part of the foundation’s second annual grant cycle. The 12 organizations include nine that were previously funded in the first cycle and three that are ...
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ArticleEuropean outdoor industry and POW call for climate action – Join Now!
Ahead of COP27, the European outdoor industry and Protect Our Winters (POW) are working together to call on European decision-makers to prioritize sustainability. The outdoor industry is in a key position in the fight against climate change, and its customers are seeing the effects of climate change firsthand, from receding ...
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News briefsHagan strengthens its sales and marketing
Source: Hannah Siegesleuthner Florian Kollros-Farthofer, Sales Manager The Austrian family-owned company Hagan Ski, founded in 1924 and specializing specifically in the touring ski segment since the mid-1990s, is expanding its team with new international sales manager Florian Kollros-Farthofer and marketing manager Lisa Lenzenweger. As ski touring has ...
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News briefsIcebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
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News briefsBlue Tomato expands cooperation with POW
Austrian boardsports and lifestyle retailer Blue Tomato is expanding its cooperation with the global environmental protection organization Protect Our Winters (POW), established around 15 years ago by U.S. pro snowboarder Jeremy Jones, and is now also the official merchandise partner of POW Europe. When POW products are purchased through the ...
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News briefsVista Outdoor Foundation selects ten organizations including POW for its first grant cycle
The Vista Outdoor Foundation, the philanthropic partner of Vista Outdoor, has announced ten non-profit organizations selected to receive a total of over $600,000 in grants as part of the foundation’s inaugural grant cycle. The ten organizations selected from more than 100 requests for funding represent a cross-section of outdoor and ...
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News briefsBuff supports charitable organizations and sustainability, celebrates 30th anniversary
Buff is increasing its financial support for Protect Our Winters (POW) to more than $50,000 per year while launching a new product collection that “recognizes the important work and culture” of the non-profit organization founded in 2007 by professional snowboarder Jeremy Jones. In addition, the Spanish brand, which celebrates its ...
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News briefsScarpa integrates plastics from renewable sources in best-selling ski boots
Italian footwear specialist Scarpa is making an effort to reach its goal of B Corp certification within a year. Every boot in the volume-selling Maestrale and Gea ski-boot family has been redesigned to incorporate Grilamid Bio and Pebax Rnew, plastics made with renewable resources, while $1 from each sale of ...
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News briefsBurton is calling for Clean Up Days on June 12-13
Burton is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This year, ...
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News briefs
SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team
SunGod , a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport . Just a ...
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News briefsDPS and POW offer limited edition backcountry touring ski
U.S. ski brand DPS has joined forces with the environmental NGO Protect Our Winters (POW) to create a limited number of the new DPS Pagoda Tour 106 C2 backcountry ski featuring the POW logo. The ski comes with a factory Phantom -treated permanent waxless ...
