PRODUCT & MARKETING
+++ Swiss-made watch brand Tudor is now an official partner of the UTMB World Series
+++ Innovative Eyewear will roll out a Claude AI integration next week for all Lucyd smart glasses, enabling users to access both Claude and ChatGPT through a single app, with hands-free Claude functionality planned for late Q3 2026
+++ Suunto has renewed its partnership with the Hardrock Hundred Mile Endurance Run in Colorado’s San Juan Mountains through 2028, continuing as the event’s official timing and wearables partner
+++ Black Diamond has introduced its Fall 2026 Lighting Collection, featuring new and updated headlamps with higher output, USB-C charging, recycled materials and models tailored for mountaineering, trail running, camping, mountain biking and other outdoor activities
+++ Litelok has launched the X3, a UK-made premium U-lock featuring its patented Barronium composite armor for angle grinder resistance, offering up to 20 times the cutting resistance of conventional U-locks while weighing 2.1 kg and meeting Sold Secure Diamond and ART4 security standards
+++ KinetiXx has introduced two lightweight summer cycling gloves – the short-finger Ledri and long-finger Lajos – designed to provide enhanced breathability, grip and comfort for road, gravel and mountain biking in hot weather +++
RETAIL & DISTRIBUTION
+++ Cycling accessories brand Silca has agreed a new distribution partnership deal with Mohawk’s for the UK and Ireland +++
TRADE SHOWS & EVENTS
+++ Outdoor Retailer has unveiled the CAMP stage education program for its Aug. 19–21 Minneapolis show, featuring keynotes from Circana and TerraCycle alongside sessions on retail trends, the creator economy, circularity, Gen Z consumers and outdoor brand marketing +++
E-COMMERCE & DTC
+++ Payfuture has integrated with Shopify to enable merchants to accept local Indian payment methods, including UPI and NetBanking, supporting expansion into one of the world’s fastest-growing ecommerce markets +++
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