EXECUTIVE CHANGES

+++ Wisconsin-based Trek Bicycle has announced that Roger Gierhart, a Trek executive since 2004, will take over as vice president of Ascend, the retail management system the company markets to independent bicycle retailers

+++ Cascade Designs, parent of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, has hired Jaime Buyagawan as national sales manager, overseeing the U.S. outdoor specialty retail channel and responsible for developing and implementing short- and long-term strategies

+++ Lisa Williams, Patagonia’s chief product officer, will reportedly take over the CEO role at Irvington, NY-based fashion brand Eileen Fisher – a certified B Corp founded in 1984 – from founder and CEO Eileen Fisher in early September

+++ Finnish sustainable materials company Spinnova has appointed Teemu Lindberg, previously at Helsinki-based industrial group UPM, as executive vice-president of production scaling to lead Spinnova’s fiber production scaling and new factory projects globally +++

 

PRODUCT & MARKETING

+++ With Talon Earth, Osprey has introduced its first Bluesign®-certified backpack

+++ Rumpl, the U.S.-based leader in technical outdoor blankets, has introduced a flame-resistant blanket, the NanoLoftâ Flame

+++ Tour of Britain has announced Evans Cycle as the official retailer for the 2022 tour in an omnichannel partnership deal

+++ Helly Hansen will be the official outdoor clothing partner of the Austrian Hahnenkamm Races for another four years (until 2026) as a partner of the Kitzbühel Ski Club and Weirather-Wenzel & Partner +++

 

RETAIL & DISTRIBUTION

+++ Thule has opened a new concept store in Santiago de Chile, in the Open Kennedy shopping center, showcasing the new Thule Aion bag collection as well as the full portfolio of backpacks, bags and luggage, including items from the Thule RoundTrip Snow collection

+++ Canadian outdoor retailer Mountain Equipment Company (MEC) is opening MEC shop-in-shops in three premier-location Hudson’s Bay department stores across Canada and soon launching on TheBay.com

+++ According to Fashion United, Icebreaker, the merino specialist owned by VF, will open its first pop-up store in France for two months on Sep. 15 at the Printemps department store in Paris - the brand’s first-ever store in France, where the brand is still little known +++

 

CSR & SUSTAINABILITY

+++ Ski company Elan, which has just started running its new solar power plant, has received the Green Star certification, a Slovenian third-party assessment for a company’s contribution to climate neutrality +++

 

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