PRODUCT
+++ Paka launched a women-specific version of its Royal Alpaca–blend Hoodie, redesigned for fit and movement, hand-signed by Peruvian artisans and priced at $149
+++ Stio has partnered with BirdieBlue and Geartrade to launch a limited-edition collection of upcycled bags made from repurposed Stio apparel
+++ Light My Fire Borrow will return to Gothenburg’s Kulturkalas and Streetfood Festival on Aug. 28–30, replacing single-use items with reusable plates and cups to save over 20,000 disposables
+++ Californian adventure lifestyle brand Roark has launched the updated Layover Pro Traveler Pant and Short, blending durable stretch fabric, comfort and travel-ready details for everyday wear and global adventures
+++ Utah’s Altra and Japanese brand And Wander have released a limited-edition Lone Peak 9+ trail shoe, blending technical performance with alpine-inspired design +++
MARKETING
+++ Smart wearables brand Amazfit has announced new partnerships with trail and ultra runner Ruth Croft and Spanish mountain runner Rosa Lara Feliu +++
EXECUTIVE CHANGES
+++ US technology-driven grocery delivery and pick-up service Instacart has appointed Etsy CEO and former Skype and Shopping.com executive Josh Silverman to its board of directors
+++ Cotton Australia has appointed Liz Stott as its new chair to take over from Nigel Burnett, who served for four years in the role
+++ Hydration and food storage company Takeya USA has appointed former Oakley and Costa executive John Sanchez as its new President and CEO, succeeding founder John Lown +++
RETAIL
+++ Arc’teryx is opening its first-ever store in Canberra, which adds to six other brand retail locations in Australia
+++ Decathlon will open a new 1,500-sqm store in Straubing, Germany, on Sept. 26, creating up to 30 jobs and focusing on outdoor and mobility products +++
E-COMMERCE
+++ The North Face has launched an official Amazon storefront in the US, offering a wide range of its outdoor gear, apparel and accessories +++
TRADE SHOWS
+++ The 13th edition of Gartex Texprocess India Expo, which will reconvene in New Delhi on Aug. 21-23, 2025, jointly organised by MEX Exhibitions and Messe Frankfurt Trade Fairs India, will host more than 600 brands and over 200 exhibitors from around the world +++
Click here to access last weeks’ Short Stop
