CORPORATE AND M&A
+++ Ferguson-Keller Associates, Inc. and Rogers Sports Marketing have merged into a single outdoor industry sales and marketing organization in the US, formalizing the joint venture the two entities launched in 2024 under the Gen 3 Outdoors banner
+++ French tackle supplier SERT has opened its new headquarters in Blanquefort, near Bordeaux, a few hundred meters from its former site, featuring expanded office, showroom and logistics space
+++ Samsonite Group has completed its acquisition of Los Angeles-based lifestyle and travel brand BÉIS, which will continue to operate independently under Brand President and CEO Adeela Hussain Johnson, with founder Shay Mitchell retaining responsibility for its long-term creative and product vision +++
PRODUCT & MARKETING
+++ Ruroc (UK) has launched its 2026/27 snowsports collection, adding new colors, graphics and finishes across its Rheon-equipped Lite+ open-face and ISPO Award-winning RG2 modular helmet platforms, alongside an updated snow goggle range
+++ Peak Performance has introduced the 2026 version of its Alpine Gore-Tex 3L ski shell system, combining a PFAS-free ePE membrane and C-Knit construction with stretch panels, enhanced ventilation, recycled polyamide components and guide-oriented features including Recco reflectors and a radio pocket
+++ Dynafit is expanding its involvement as presenting sponsor of the Oberaudorf Trail Festival, whose third edition on Oct. 1–4 adds a new 100-km ultra starting at the brand’s Speed Factory and is expected to attract around 1,400 runners across five race distances +++
FINANCIAL REPORTING
+++ American Outdoor Brands has authorized a new share repurchase program of up to $10 million through Sept. 30, 2027, after buying back about $1.9 million of shares under its previous $10 million program +++
ADVENTURE TRAVEL
+++ Travel + Leisure Co. (Orlando, Florida) has launched the Trail Partners network for its Eddie Bauer Adventure Club, adding Under Canvas as its first outdoor hospitality partner and allowing members to use club credits for stays at all 18 Under Canvas properties across North America +++
TRADE SHOWS & EVENTS
+++ The London Snow Show will mark its 50th edition on Oct. 17–18 with a new French Village at Olympia, bringing together French ski destinations and organizations including Les Saisies, Pyrénées 2 Vallées, ESF, Les 2 Alpes, Montgenèvre and Haute-Savoie Mont-Blanc to target the important British ski market +++
OBITUARY
+++ French professional freerider Juliette Willmann, 29, was killed in an avalanche while skiing with her husband in Argentina’s Patagonian Andes on Sept. 29 +++
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