All Norrøna articles
-
ArticleNorrøna becomes member of Fair Wear Foundation
Norwegian family-owned outdoor company Norrøna announced its new membership with non-profit organization Fair Wear Foundation. The membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company. “An important aspect of becoming the most responsible ...
-
News briefsNorrøna ambassador Vincent Colliard reaches South Pole solo in record time
Source: Norrøna Norrøna ambassador Vincent Colliard On Jan. 11, 2024, Norrøna ambassador Vincent Colliard became the fastest person in Antarctic history to reach the South Pole alone and unsupported on skis. He broke the previous world record by almost 2 days and covered 1140 km in 22 ...
-
ArticleNorrøna’s CEO Jørgen Jørgensen and his four pillars of success
Norrøna CEO Jørgen Jørgensen shares insights on the new Norrøna House, sales figures and Norrøna’s growth strategy.
-
ArticleNorrøna opens new headquarters in Lysaker
Norrøna, the Norwegian family-owned outdoor apparel and adventure travel company, unveiled its brand new global headquarters in Lysaker, Norway, on Nov. 8. The brand welcomed a host of international guests to the opening of the 3,000-sqm building, which includes Norrøna’s largest and most immersive store to date, a flexible, modern ...
-
ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
-
News briefsNorrøna moves into the Norrøna House
Norwegian outdoor brand Norrøna started moving into its new offices at the Norrøna House. Originally built in 1862, the 3,000-sqm remodeled building features not only corporate offices but also an indoor climbing gym, modern event spaces, gastronomy and the brand’s largest flagship store to date. Located right by the river ...
-
News briefsNorrøna acquires travel specialist and expands into international tourism
After acquiring the local tourism operator Hvitserk of Norway in 2020, Norrøna has now also acquired the global adventure tourism company Hvitserk & Eventyrreiser AS, which was founded in the 1970s. Hvitserk & Eventyrreiser offers trips to 50 countries all over the globe. Following the transaction, the company, now operating ...
-
News briefsSport Conrad successfully runs pilot second-hand collection and sales project
Source: Sport Conrad Sport Conrad NOMOI second hand products German retailer Sport Conrad has now sold the 160 used garments from brands Patagonia, Ortovox, Maloja and Norrøna that were collected from mid-November 2022 as part of a pilot project integrated into the retailer’s sustainability initiatives. According to ...
-
ArticleNorrøna x Ulysse Nardin’s exclusive product combo with environmental message
Source: Norrøna Norrøna’s arctic Gore-Tex Pro Ulysse Nardin Edition jacket Norwegian outdoor specialist Norrøna has launched a collaboration with Swiss luxury watch brand Ulysse Nardin. The exclusive collaboration centers on the Norrøna arctic Gore-Tex Pro Ulysse Nardin Edition jacket and the Ulysse Nardin Diver Norrøna Arctic Night ...
-
![IMG_6108[51]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/1/7/4/20174_img_610851_845501_crop.jpg)
News briefsNorrøna opens permanent store at Switzerland's Landquart Outlet
On Nov. 11, 2022, the Norrøna store will reopen its doors at the Landquart Fashion Outlet in Switzerland. After several years of a pop-up concept, the decision is now made after great success to a more long-term project of at least five years in the outlet. As a focal point ...
-
ArticleUse of Higg data in marketing: SAC responds to guidance from consumer authorities
With a public statement issued online, the Sustainable Apparel Coalition (SAC), owner of the Higg index, has reacted to the latest guidance by the Dutch and Norwegian Consumer Agency (NCA/Forbrukertilsynet) consumer authorities. This summer, both organizations had put a spotlight on the use of product information derived from Higg data ...
-
News briefsNorrøna sets sustainability goals until 2029
Norwegian brand Norrøna has a special connection to 2029, as the brand will celebrate its 100th anniversary that year. All the more reason why the company’s newly published roadmap for responsibility focuses on that very date. In the roadmap, the company has set ten goals to be achieved by 2029. ...
-
Article#SheisOutdoors announces winners for 2022
The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...
-
OpinionOpinion: Is it all just Greenwashing? Criticism of sustainability data threatens industry improvement
Last month the Norwegian Consumer Authority (NCA) challenged Norrøna regarding “misleading environmental claims” as a result of the brand’s use of outfacing information from one of the modules included in the Higg Index. The challenge was based on the fact that the Sustainable Apparel Coalition (SAC) had included older data ...
-
ArticleSAC’s Higg Index faces public criticism from media and Norwegian authorities
The Sustainable Apparel Coalition (SAC) faces headwinds for its Higg Materials Sustainability Index from the New York Times and the Norwegian Consumer Authority (NCA). One problem the coalition faces is an article published by the New York Times, accusing the Higg Index of strongly favoring synthetic materials made from fossil ...
-
News briefsThe winners of the Scandinavian Outdoor Award
Source: SOA Norrøna After extensive testing and lively discussions in the Austrian mountains, an international jury of outdoor journalists and gear specialists has agreed on the winners of the Scandinavian Outdoor Award for the upcoming spring/summer season. The overall winner of the Scandinavian Outdoor Award is Norrøna ...
-
ArticleFirst Norrøna Store opens in Germany
Norwegian outdoor brand Norrøna opened its first German flagship store on July 15, with 400 sqm of space on Sendlinger Straße at the entrance to the Asamhöfe in downtown Munich, previously home to Geox, the shoe brand. The Norrøna store opening is part of a large-scale sales and marketing initiative ...
-
ArticleNorrøna publishes results of its CSR roadmap
Norrøna, the Norwegian outdoor and snow sports brand founded in 1929, has published the results of its CSR Roadmap 2021, showing the continued positive trend in achieving the brand’s environmental, social and corporate responsibility goals. Since 2014, progress, results and challenges in all aspects of the CSR Roadmap have been ...
-
OpinionIs being waterproof the most important part of our apparel?
The outdoor industry has been characterized by the hero product made from Gore-tex (other shell materials are available). Is this really the focus of design thinking that should be championed? One of the great marketing case stories of the last 30 years is that those seeking to equip themselves now ...
-
ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
