TRADE & SOURCING
+++ Australian cycling apparel brand MAAP has selected Bamboo Rose’s AI-powered TotalPLM platform to integrate planning, design, product development, sourcing and order management, replacing fragmented systems to improve efficiency, visibility and collaboration as it expands globally +++
TRADE SHOWS & EVENTS
+++ Outdoor Connections, the outdoor industry summit held alongside Kendal Mountain Festival, returns on Nov. 19, 2026, at Low Wood Bay Resort & Spa in Windermere, UK, bringing together brands, filmmakers, athletes, agencies and NGOs to discuss creativity, sponsorship, environmental storytelling and the industry’s responsibilities (register here) +++
EXECUTIVE CHANGES
+++ Sensas, a French bait supplier and distributor of tackle, has promoted Alexandre Caudin to CEO of the business +++
RETAIL & DISTRIBUTION
+++ Decathlon has opened a new flagship store at the IKEA retail complex in Hamburg, Germany, expanding its German store network with a location designed to attract customers through its proximity to the furniture retailer +++
PRODUCT & MARKETING
+++ Ororo has expanded its heated children’s apparel collection with three new styles and four additional color options, featuring adjustable heating technology and child-safety certification
+++ Decathlon’s premium cycling brand Van Rysel will enter mountain biking in 2027 as the official bike and apparel partner of the Decathlon Ford Racing Team, with riders Samara Maxwell and Savilia Blunk involved in product development, while a consumer launch is planned for a later, unspecified date +++
CORPORATE AND M&A
+++ Swiss performance sportswear brand On has partnered with Google Cloud to establish an AI-powered technology platform, using AI agents to migrate 24 core services in weeks rather than months and rolling out Gemini Enterprise to all employees to support automation and productivity +++
Click here to access our Short Stop archive
