All SIA articles
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News briefsUS winter sports participation shifts, says SIA
The US trade group for snow-related sports reports rising participation overall, with growing interest in cross-country skiing and snowshoeing.
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ArticleEOG and SIA announce strategic transatlantic partnership
Two leading trade groups from North America and Europe seek to expand member benefits and improve global collaboration.
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ArticleHow US outdoor brands respond to the new global trade reality
From resilience to reinvention, US outdoor brands are adapting to tariffs, shifting demand and a changing consumer base with strategic focus.
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ArticleTariffs: How the US outdoor industry is preparing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US outdoor industry feels about President Trump’s tariffs.
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ArticleSIA adds global expertise to its board
Four new board members bring diverse perspectives and expertise to guide Snowsports Industries America through transformation and sustainability challenges.
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News briefsSnowboarding the most inclusive snowsport, says SIA report
A new US report highlights promising diversity trends in snowsports, with snowboarding leading inclusivity efforts and notable demographic shifts.
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News briefsSIA releases 2023-2024 winter sports participation study
The latest study reveals trends in the winter sports industry, showing shifts in demographics, consumer behavior and growth areas.
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ArticleGlobal winter sports industry unites around Climate Pact, to join UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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News briefsSIA joins A New Earth Project to address packaging issues in snowsports
Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – has joined A New Earth Project. The coalition of outdoor enthusiasts, brands and environmentally conscious packaging suppliers was founded in April 2022 as an initiative of Atlantic Packaging. The partnership aims to find and scale sustainable ...
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News briefsRaccoon buys U.S. B2C event from SIA
Raccoon Events, the British company behind the National Running Show and the National Outdoor Expo in the U.K., has acquired the Snowbound Festival from Snowsports Industries America (SIA). Raccoon and SIA announced that they would form a long-term partnership in conjunction with the Snowbound B2C event. The partnership aims to ...
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ArticleOR Snow Show releases redesigned hall plan and new Resource Center information hub
The Outdoor Retailer Snow Show, taking place Jan. 26-28, 2022, in Denver, Colorado, has unveiled its in-person education program and a redesigned floor plan centered around the “Resource Center,” a new information hub that provides access to industry knowledge from experts who will be on hand to answer questions and ...
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ArticleEmerald opens debate on the future of (OR) trade shows
Emerald X, LLC, organizer of Outdoor Retailer (OR) trade shows, including the OR Snow Show, formerly the Winter Market, which has incorporated the SnowSports show that Snowsports Industries America (SIA) sold to Emerald five years ago, hosted a webinar on Oct. 25 on the future of trade shows, bringing retailers ...
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News briefs
Utah governor Spencer Cox joins in OR location scramble
In a video statement addressing the outdoor industry, Utah governor Spencer Cox is pledging for the return of the Outdoor Retailer trade shows to Salt Lake City from Denver, Colorado. Mentioning both the newly built international airport, hotel infrastructure and the government’s effort to protect not only the Bears Ears ...
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News briefs
Outdoor Retailer announces strong and important Snow Show for January 2022
Following the announcement that the buying associations that make up the Winter Sports Market (WSM) show would be moving their event to Salt Lake City starting next winter, Outdoor Retailer (OR) SVP and show director Marisa Nicholson has stated in an open letter that the winter sports and outdoor communities ...
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News briefs
U.S. snowsports industry pleads for joint climate action
Snowsports Industries America (SIA), the U.S.-based winter industry’s trade association, calls on “every winter outdoor industry business” to join ClimateUnited, SIA’s initiative to unite and empower the winter outdoor industry to lead on climate. In his appeal, SIA’s head of advocacy, Chris Steinkamp, cited the recent Intergovernmental Panel on Climate ...
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News briefsSIA announces dates and pricing for U.S. consumer snowsports festivals this fall
Snowsports Industries America (SIA) has launched exhibitor pre-registration for its winter outdoor consumer shows, the Snowbound Festivals. Unlike previous consumer shows, the Snowbound Festivals are designed to be “premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, and the biggest winter ...
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News briefsSIA hires new executive for partnership initiatives
Source: SIA Stefanie Luciano Snowsports Industries America (SIA) has appointed Stefanie Luciano as its new director of strategic alliances and membership. In this role, Luciano is responsible for membership and business opportunities for the U.S. organization, as well as strategic partnerships around SIA and the Snowbound Festival, ...
