Snowsports Industries America (SIA) has launched exhibitor pre-registration for its winter outdoor consumer shows, the Snowbound Festivals. Unlike previous consumer shows, the Snowbound Festivals are designed to be “premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, and the biggest winter outdoor brands.” Two end-user events are planned for November 2021 in the Rocky Mountains and on the U.S. East Coast. Exhibitor pre-registration is now open for companies interested in learning more about booth space and sponsorship opportunities. Pre-registration offers SIA members first access and discounted pricing for booth sales before exhibitor registration officially opens in April.
“Winter starts here,” said Brian Stephenson, Snowbound Festival director. “We are building a dynamic platform that engages consumers both online and in-person, energizes new participants, creates community, and leaves everyone with a greater sense of connection and appreciation for the winter outdoor lifestyle.”
Snowbound Festival - Rockies is scheduled for Nov. 5-7 at the Colorado Convention Center in Denver, Colorado. Snowbound Festival - New England will take place Nov. 19-21 at the Hynes Convention Center in Boston, Massachusetts. In addition to the in-person festivals, snowboundfest.com will be a year-round online destination for winter outdoor consumers, featuring the latest news, curated content, education, interviews, gear previews and more.