All Simplon articles
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News briefsSimplon expands German and Swiss sales teams
The Austrian premium bike brand has appointed new representatives to strengthen its dealer network and regional sales in key European markets.
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News briefsSimplon expands sales team in Germany and Benelux
The Austrian premium bike manufacturer strengthens its retail presence with two new regional sales managers focused on Germany and the Benelux region.
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ArticleSimplon completes restructuring, secures future with new ownership
The Austrian bicycle brand is overcoming its struggles and has secured new ownership. It also announced an ambitious model offensive for 2025 under the new CEO.
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ArticleInvestor SOL Capital takes over ailing bicycle manufacturer Simplon
Investor secures the Austrian bike producer’s future with a bold recovery plan, leadership changes and commitment to local production and global growth.
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News briefsSimplon advances restructuring plan with investor talks
Amid market challenges, the Austrian bike manufacturer secures operations through a restructuring process and engages potential investors to ensure long-term stability.
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News briefsSimplon expands presence in Switzerland
Austrian bicycle manufacturer Simplon is focusing more on Switzerland in 2024, thereby emphasizing the importance of the Swiss market. The aim is to position the product portfolio even more comprehensively in the country and improve customer service. With this in mind, the company has enlisted Sideshore AG, based in Wolfhausen ...
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News briefsSimplon shareholders replace CEO and COO
Source: Simplon The new man at the helm: Industry newcomer and CEO Stephan Wabnegger The shareholders of Austrian custom bike builder Simplon Fahrrad GmbH have appointed industry newcomer Stephan Wabnegger to head the company with immediate effect. At the same time, Simplon CEO Stefan Vollbach and COO ...
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News briefsSimplon with pop-up space at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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News briefsSimplon expands Connected Retail Partner program in DACH region and Benelux
Simplon Fahrrad’s Connected Retail Partner program, which was established and extensively tested many years ago at the company’s headquarters at the Simplon Experience Center, currently connects 50 bike retailers. In 2022, it is to be expanded to 100 in the DACH region and Benelux, the company says. The program’s partner ...
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News briefsSimplon prepares for further growth by expanding facilities
Austria’s second-largest bicycle producer, Simplon Fahrrad, has set the course for further growth: the company’s parent, Simplon Holding, has just acquired a property formerly owned by Vorwerk Austria, only 90 meters from Simplon’s premises. It will be handed over on April 1, 2021. No details were given about the purchase ...
