Snowsports – Page 29
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News briefsKombi expands European presence in winter accessories market
The Canadian brand strengthens its foothold in France, Italy, the UK and Switzerland.
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News briefsDecathlon extends second-hand initiative to 70 stores in Spain
The sports retailer enhances sustainability efforts by expanding repair, rental and secondhand sales services across multiple locations in the country.
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News briefsPeak Performance offers free mobile ski servicing in London
The Swedish brand brings free ski and snowboard maintenance straight to Londoners’ doorsteps this winter, no purchase required.
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Data & AnalysisRugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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News briefsBollé Brands partners with Seaport-ODLM to expand distribution in Europe
The strategic collaboration enhances the distribution of optical collections across key European markets.
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News briefsRecco expands SAR network in Canada
Newfoundland Helicopters enhances its search and rescue operations with the placement of a helicopter detector.
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News briefsDecathlon revamps e-commerce platform in Germany
The new, innovative e-commerce platform redefines online shopping, integrating seamless services and interactive sports experiences.
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News briefsSnowboarding the most inclusive snowsport, says SIA report
A new US report highlights promising diversity trends in snowsports, with snowboarding leading inclusivity efforts and notable demographic shifts.
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News briefsBergans celebrates 115 years of outdoor innovation
Celebrating over a century of innovation, the Norwegian brand remains a pioneer in sustainable and functional adventure gear.
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News briefsSmith appoints new snow marketing and product managers
The company has strengthened its snow product and marketing teams with Grady Skelton and Kevin Wonnacott.
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News briefsSmartwool appoints new Benelux distributor
Smartwool partners with Icebreaker’s distributor in Benelux, Ideavelop BV, to bolster its natural apparel portfolio and challenge synthetic dominance.
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News briefsHaglöfs announces leadership restructuring in Germany
The Swedish outdoor brand is refocusing under a new reporting structure.
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ArticleJack Wolfskin announces new leaders for finance, retail and China
The German outdoor brand under the umbrella of Topgolf Callaway is strengthening its team for future growth.
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News briefsNew POC helmet with optional Mesh communication technology
The innovative helmet produced in partnership with Harman Kardon offers hands-free group communication and safety features.
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News briefsExtrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.
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News briefsLuhta Sportswear wins prestigious ESG Transparency Award
Luhta Sportswear Company earns top recognition for sustainability efforts, winning the international ESG Transparency Award with Excellence Class honors.
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News briefsStöckli presents AI-supported ski advisor for global markets
The Swiss ski maker is blending AI technology with tradition to revolutionize ski selection and cater to a global audience.
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News briefsWomen’s outdoor brand opens flagship in Denver’s RiNo district
Halfdays, co-founded in 2020 by Olympic freestyle skier Kiley McKinnon, launched its first flagship store, offering inclusive and sustainable gear designed specifically for women.
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News briefsDecathlon to retire Wedze brand, integrates it into Quechua
The retailer simplifies its brand portfolio by integrating winter sports products into its year-round mountain-focused collection.
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News briefsDynafit strengthens international marketing team
Fabian Steiner joins the team as a graphic design specialist for the brand’s corporate design.
