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Data & Analysis
2023 Bicycle Industry Stock Chart: Bet on interest rate cut boosts year-end rally
Here you can find out why the global bicycle stock market performed better than expected last year and what the role of the selected stocks in our OIC Bicycle Stock played.
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Data & Analysis
Global outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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Data & Analysis
How outdoor and sports companies are dealing with Brexit
The European Parliament voted on April 27 to approve the agreement signed by the British government and the EU on Christmas Eve to regulate trade relations after the U.K.’s official exit from the European Single Market on Jan. 1. It’s been hard for the companies in our sector, especially the ...
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Data & Analysis
One third of Europeans have boycotted brands after scandals
According to the study “Brand Boycotters” by the international data & analytics group YouGov, 37 percent of all respondents have at some point stopped buying a brand, either permanently or temporarily, as a direct result of a scandal a brand has gone through. A total of 2,040 Germans, 1,016 Danes, ...