All Snowsports articles – Page 82
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News briefsIntersport opens second flagship store in Salzburg
On Oct. 21, the Tscherne family’s second premium location in Salzburg, Austria, opens with a sales area of 4,000 square meters on Alpenstraße. Intersport Tscherne invested around €6 million in the store, which includes the latest in sports analysis technology. From mid-October, 50 employees will be advising customers on four ...
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ArticleRevised ISPO Awards with four judging dates per year
ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...
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News briefsClarus sees Q3 sales up 66-67%
Clarus Corp., the Utah-based parent company of Black Diamond and Pieps, said it expects sales in the third quarter ended Sept. 30 to grow by 66 to 67 percent on the year-earlier to reach $107-$108 million, as it pointed to momentum across all brands. Black Diamond sales are expected to ...
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News briefsOrtovox avalanche transceiver with voice navigation now available for end consumers
The new Diract Voice avalanche transceiver from Ortovox, which was awarded “Product of the Year” in the Snowsports category at ISPO Munich 2021 Online and also voted Best Product of the Year by the ISPO Open Innovation Community, and its slimmed-down sister model, Diract, are now available in stores; the ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsLifaloft gets lighter, warmer update
Lifaloft Air Insulator Jacket Helly Hansen’s Lifaloft™ thermal insulation receives an update for fall/winter in the Lifaloft™ Air Insulator Jacket. The new Lifaloft™ Air is lighter and warmer than the known Lifaloft insulation. According to the manufacturer, air pockets, as well as an open structure, allow for ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleRevolutionRace publishes first sustainability report after IPO
In its 2020/21 Annual and Sustainability Report, Swedish DTC brand RevolutionRace (RVRC) reports that it has performed strongly and profitably over the past fiscal year, with very positive growth in both new and existing markets. RVRC Holding AB, which went public on the Stockholm Nasdaq in June, posted strong results ...
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News briefsPolartec adds fabric library to Browzwear for digital 3D design solution
The Milliken & Company brand Polartec started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry (headquartered in Singapore, with seven offices globally). Browzwear software users will now be able to design and create with Polartec’s performance fabric range. The library ...
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News briefsBlackcrows opens "Paris nest"
Blackcrows, the independent French freeski brand from Chamonix founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, has opened a temporary shop in the heart of the Latin Quarter in Paris. “The Backcrows Paris nest is an urban dive into the Chamonix universe of the brand with the ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsNo More Boots introduces “shoehorn” for ski boots
No More Boots, the young Swedish company that brought the SkiClicker to ski rental shops, has launched a new product for the ski consumer. The Boot Bib™ serves two important functions: First, it makes it easier to slip into ski boots, especially on cold days when the plastic is at ...
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ArticleDeuter with new sustainability strategy and “Promise Tour” across Germany
Following the motto “We take responsibility for a change for the better,” Deuter has unveiled a new sustainability strategy to clearly take responsibility for its own actions and their impact on people and nature. With the new “Deuter Promise,” the German backpack and sleeping bag specialist is ...
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News briefsKari Traa launches campaign and movement against inequality
Sharing stories from real women from the outdoor industry, the new “girls will be girls” campaign initialized by Kari Traa intends to encourage women to change the rules and fight to decrease the global gender gap. The kick-off video (see below) will be followed by more footage, showing women like ...
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ArticleOdlo reorganizes its business structure in German-speaking countries
Pascal Schweizer, Odlo’s country manager DACH, is seizing the opportunity of the departure of field sales manager Matthias Faller to reorganize responsibilities in the German-speaking region. Faller is leaving Odlo on Oct. 31 after almost five years with the company. Moving forward, a dedicated sales manager will be in place ...
