All Snowsports articles – Page 88
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News briefsLeki to relaunch with new corporate identity, logo and technologies
Leki, known for its ski, hiking and Nordic walking poles as well as the Trigger system, has unveiled to its business partners a new brand logo and company image after 33 years. From 2022, the new corporate identity is intended to appeal to the entire and very diverse target group ...
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ArticleAuthentic Brands moves Spyder license to Liberated Brands
Authentic Brands Group (ABG) has announced the transition of its core licenses for its ski-focused Spyder brand to Liberated Brands. Under the terms of the new long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design, marketing, wholesale, e-commerce and retail store operations across the U.S., Canada, Australia, ...
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ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The two-pronged approach around events and athletes will begin ...
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News briefsSalewa opens brand store in Munich
South Tyrolean brand Salewa opened a new 140-square-meter mono-brand store in downtown Munich on June 25. Munich is the birthplace of Salewa. On July 8, 1935, Josef Liebhart, then the director of the Munich Saddlers’ and Upholsterers’ Purchasing Cooperative, founded Salewa as a subsidiary for saddle and leather goods. The ...
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News briefsBystronic finalizes sale of Mammut
Bystronic, the Swiss holding company previously called Conzzeta Group, has announced the completion on June 30 of the sale of the Mammut Sports Group to Telemos Capital for an enterprise value of 230 million Swiss francs (€209.7m-$248.6m), including an earn-up of up to CHF 45 million (€41.0m-$48.6m). The figure is ...
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News briefsArtilect becomes future Nuyarn reference brand
The new Boulder, Colorado-based outdoor brand Artilect and New Zealand-based TMC Ltd, owner of the spinning technology Nuyarn, are starting a material and design collaboration for Artilect’s first range of technical apparel and accessories to debut this fall. Nuyarn forms the basis for the collection, consisting of base layers, mid-layers ...
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ArticleCalida Group to sell Millet Mountain Group
Following the successful divestments of Oxbow and Eider, the Swiss Calida Group now intends to continue its strategic focus and concentrate on its core lingerie and underwear business with a sharpened brand portfolio by selling off the rest of its outdoor brands. Recent business developments have illustrated, the company said, ...
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News briefsHestra relaunches webstore to grow and expand its business
Swedish glove specialist Hestra, founded in 1936, is expanding its digital business. As reported by ehandel.se, the company has been working with e-commerce agency Grebban for the past year to develop a global and modern e-commerce solution. Chris Weber, country manager Central Europe, told The Outdoor Industry Compass that the ...
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ArticleCanada Goose to drop all animal fur by end of 2022
Source: Peta Germany Shortly after introducing its new Fur Buy Back program to recycle fur for apparel, Canada Goose announces its complete withdrawal from the use of real animal fur on its products in a press statement. Through a phased approach, Canada Goose will end its purchasing ...
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News briefs
Jones Snowboards hires Martijn Linden as VP Softgoods for apparel line
With the hiring of industry veteran Martijn Linden as new VP of softgoods, California-based Jones Snowboards is making it clear that the launch of the brand’s new apparel line, slated for fall/winter 2021, is not meant to be a flash in the pan. After careers at Armada, Black Diamond, Patagonia, ...
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News briefs
Oberalp names Marion Alexandre head of Southern Europe
The Oberalp Group has appointed Marion Alexandre as general manager of Southern Europe, effective June 1. Alexandre will be in charge of the territories of France, where she has taken over the role from Pierre-Jean Touchard, as well as Spain, Portugal and Andorra. Most recently, Alexandre served as global commercial ...
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News briefsNorrøna offers transparency in e-commerce through Higg Index sustainability profile and material seal
To ensure transparent and efficient communication with consumers, Norrøna is the first brand in the outdoor industry to embed the Higg Index Sustainability Profile and Higg Index Material Seal on its e-commerce platform using a standardized scorecard. The Higg Index was developed by the Sustainable Apparel Coalition (SAC), of which ...
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News briefs
Superfeet acquired by private equity firm
Seattle-based private equity firm Westward Partners has acquired Superfeet, an insole manufacturer founded in 1977 and based in Ferndale, Washington, about 160 km north of Seattle. Terms of the transaction were not disclosed. Westward will take over majority ownership of the company from its workers since it was owned by ...
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ArticleAnta Sports publishes profit warning
Amer Sports’ profitability is apparently improving faster than that of the rest of the Anta Sports Group. In a profit warning, Anta, which heads up the joint venture that took over the group two years ago, says it expects a decline in the losses of a joint venture, which we ...
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News briefs
Burton appoints Chief Strategy Officer
Ali Kenney, previously SVP of strategy & insights, has been promoted to chief strategy officer at Burton, a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment early in her career ...
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ArticleEDM Interview Series #02-2021:
Stellar Equipment ABIn part 2 of EDM’s new Interview Series, we spoke with Stellar Equipment’s COO, Mikael Janerås.
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ArticleColonna takes the helm at K2-MDV
Source: K2 Sports John Colonna After three years as president of K2 Sports, John Colonna has been named president and CEO of K2-MDV Holdings. He will be responsible for the Marker Dalbello Völkl (MDV) and K2 Sports businesses, overseeing the global presence of the K2 Skis, K2 ...
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News briefs
Authentic Brands Group creates new role of president EMEA
New York City-based Authentic Brands Group (ABG), whose large portfolio of brands includes outdoor brand Eddie Bauer and skiwear brand Spyder, has hired Henry Stupp as president, Europe, Middle East and Africa (EMEA), a newly created position at ABG. Stupp will drive ABG’s brand and business expansion in EMEA and ...
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ArticleRab & Lowe Alpine release first sustainability report
British companies Rab and Lowe Alpine have just published their first official sustainability report (direct PDF download), covering the 2020/21 fiscal year. The two brands owned by Equip Outdoor Technologies have identified four pillars for their CSR efforts: Product, Planet, Partners and People. Within the “Product” theme, the main points ...
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News briefsGoldwin sets new financial and sustainability targets
Goldwin has laid out a plan to reach an annual turnover of 125 billion yen (€940m-$1.15bn) by the financial year ending in March 2026, up from 100 billion this year, while transitioning to 100 percent recycled and biosynthetic materials. The Japanese company, which markets 18 different brands in its home ...
