All Snowsports articles – Page 94
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ArticleHelen of Troy sales get boost from Osprey Packs
Bolstered by a $47.4 million sales contribution from Osprey Packs, second quarter revenues in Helen of Troy’s Home & Outdoor segment rose 11.8 percent to $240.6 million from $215.2 million. The unit’s organic sales declined $19.3 million in the period ended Aug. 31, driven by shifts in consumer spending patterns ...
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News briefsRegatta to open second dual-brand store
Regatta will be opening a dual-brand store in Logroño, Spain, on Oct. 7, thanks to a deal with owner of the local Ferrer Sports store, according to CMDsport. A first dual-brand store opened two years ago in Salamanca through a deal with the local owner of an Enforma Deportes store. ...
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News briefsPrimaLoft® Insulation Rise used by around 50 brands worldwide
PrimaLoft’s alternative to natural down, PrimaLoft® Insulation Rise, which was first introduced in 2020, has quickly become one of the fastest-growing products in the company’s portfolio. It offers increased thermal performance, style and versatility, according to the company. PrimaLoft Rise’s construction allows the insulation to meet a variety of weights ...
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News briefsNew dates and two phases for Prowinter 2023
The 2023 edition of Prowinter, the Italian winter-sports trade show for ski schools, rental companies and retailers, will be held in a new two-phase format. The first phase, scheduled for Jan. 11-12, 2023, will focus on rental and retail for 2023/24. The second phase, scheduled for the end of the ...
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News briefsLive shows and experiences are back at Skipass
The 2022 edition of Skipass, the Italian consumer fair for winter sports and tourism, will be marked by the return of live shows and experiences, ModenaFiere said. The 2021 show had marked the return of the event amidst pandemic restrictions, after its cancellation altogether in 2020 over the Covid-19 crisis. ...
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News briefsNorrøna sets sustainability goals until 2029
Norwegian brand Norrøna has a special connection to 2029, as the brand will celebrate its 100th anniversary that year. All the more reason why the company’s newly published roadmap for responsibility focuses on that very date. In the roadmap, the company has set ten goals to be achieved by 2029. ...
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News briefsSIA joins A New Earth Project to address packaging issues in snowsports
Snowsports Industries America (SIA) – the trade association of the winter outdoor industry – has joined A New Earth Project. The coalition of outdoor enthusiasts, brands and environmentally conscious packaging suppliers was founded in April 2022 as an initiative of Atlantic Packaging. The partnership aims to find and scale sustainable ...
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News briefsSmith promotes Rob Retzlaff to global VP of sales
Source: Smith The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was ...
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News briefsConfirmation of Shops 1st Try
After two cancelations due to Covid-19, the organizing company munchie Konsilium is confident that Shops 1st Try can take place. According to Boardsportsource, there will be more information in around two weeks. The snowboard test event exclusively held for European Snowboard retailers will take place in Alpbachtal in Austria ...
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News briefsVölkl contracts new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsTNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefsEddie Bauer to roll out in Japan with Itochu partnership
Authentic Brands Group (ABG) and Itochu, a Japan-based trading company that specializes in textiles, machinery, food and energy, have announced a partnership to grow ABG’s outdoor brand Eddie Bauer in Japan. To facilitate this, Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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News briefsSupport for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
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ArticleChouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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News briefsSalomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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ArticleMips predicts temporarily weaker bicycle market than expected
After two years of bicycle-related sales records, the listed Thule Group AB already spoke of an imminent temporarily reduced bicycle-related sales volume that will affect sales and profitability in the coming months (OIC reported). Now Mips AB, also from Sweden, is following suit: The Brain Protection System (BPS) manufacturer, also ...
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News briefsNewell Brand’s bond offering receives Ba1 rating from Moody’s
After a negative outlook from S&P Global for Newell Brands, the parent company of outdoor and recreation brands CampingGaz, Coleman, Marmot and others, Moody’s rating was much more favorable: The new senior unsecured bonds received a Ba1 rating, and the outlook for the company remained positive. The rating agency expects ...
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News briefsNewell Brands drops FY22 outlook
Newell Brands has revised its full-year revenue, operating margin and cash flow forecasts due to “a more challenging than anticipated operating and consumer backdrop.” The Atlanta-based company and parent to eight brands in its outdoor & recreation segment, including CampingGaz, Coleman, Marmot and Ex-Officio, has reduced its FY22 revenue outlook ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
