Sony veteran becomes Black Diamond chief

Zeena Freeman, the new president appointed to replace Peter Metcalf as president of Black Diamond as of last week, is expected to implement a new omni-channel distribution strategy at Black Diamond, which may also involve the establishment of mono-brand stores. She will eventually also become chief executive of the company ...

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now