The European Outdoor Group says it is making good progress with its Vision 2020 project, which is intended to establish a longer-term future for its OutDoor fair as Europe's premier outdoor trade show.
As previously reported, the EOG has conducted an extensive survey to establish the foundations for a more successful show and the criteria for the choice of its future venue from 2019 on, placing Messe Friedrichshafen in competition with Messe München and other venues such as Berlin and Milan. In the meantime, another German city, Stuttgart, has emerged as an alternative to Berlin, which doesn't seem to have adequate fairgrounds to host such an event.
A decision in principle on the future venue of the fair is still expected to be taken by a committee of the EOG in December and to be endorsed by the membership at its annual meeting on the eve of the Ispo Munich show at the end of January.
Meanwhile, the EOG says it is working together with Messe Friedrichshafen to deliver more enhancements to the OutDoor show for its 2018 edition, which is still scheduled to take place at Lake Constance next June.
Among other initiatives, Messe Friedrichshafen is expected to assemble a new line-up of speakers, workshops and seminars to reflect the changing nature and definition of ”outdoor.” Many of the events will be hosted by the EOG under its new ”Outreach” umbrella, focusing on CSR, sustainability, conservation and the promotion of outdoor participation to the public. There will also be an expansion of the influencers' online engagement work, under which 160 bloggers visited the fair last June, in addition to 1,019 accredited media representatives from 30 countries.
Messe Friedrichshafen is being clearly placed under pressure to deliver an improved show with a better visitor experience and a substantial coverage in the media in order to keep it. The organizers can capitalize on their experience and their database, which will remain their property even if the show moves to another location. The EOG is not worried because it has already used more than 18,000 contacts for its research and its members have huge databases of their own.