Sympatex Technologies has set up a subsidiary in Seoul for the Korean market, in an apparent recognition of its importance in the outdoor sector. It plans to expand the presence of its brand name in the country through a big sales campaign orchestrated with one of its clients, Trespass, on a popular home shopping TV channel, CJO. The campaign recommends the “guaranteed green” quality of Sympatex membranes for the current autumn/winter selling season.
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