Tenson hits its stride with Dutch owners

Tenson has found fresh impetus under the ownership of Unlimited Sports Group (USG) in the Netherlands, which acquired the Swedish sports brand nearly three years ago. Since then, Tenson has been fully integrated into USG, and this has enabled it to improve its pricing and its distribution.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry