Ternua is engaging in numerous original marketing initiatives. The evening of Monday, Feb. 7, after the Ispo show, a streetcar will take clients, collaborators and friends through the streets of Munich. Wearing the sign ?A Streetcar Named Ternua,? it will complement the Spanish company's strong presence at the fair. The company, which is based in the Basque region of the country, has also launched a contest through Facebook around the theme of hiking through the mountains of Patagonia.