The British Outdoor Industries Association is giving itself a new structure for the leadership of the group, effective next September. The current chief executive, Louise Ramsay, will step down from her current position, but will remain on the team.
The new structure will have a new part-time chief executive and a part-time communication manager. The latter position will be filled by Ramsay. In the meantime the board of OIA is looking for a new chief executive, who is expected to take on this role in September.
Ramsay joined the OIA in March 2009 after a successful career with Tiso, the Scottish heavyweight in specialty outdoor retailing. Working with the board of directors of the OIA, she has been busy with re-engineering the association, which had almost not been operating in the previous years. She more or less started from scratch to turn a sleeping giant into a well-working organization.
The agenda she has been successfully working on comprises the improved service to the members, cost-saving benefits to the affiliated companies in the industry, and the launch of an annual conference as well as a new website and other means to better serve, represent and promote the outdoor sector in the British Isles. One major project has been the creation of “The Active Guide,” a web-based platform designed to promote outdoor activities among the general public.
In the meantime, OIA is implementing a new training retail scheme that targets the sales force in specialty outdoor shops. The new program, called Active Retail, has been developed by Peoplework, a company specializing in the training of employees.