The organizers of the Sports Unlimited trade show in Valencia were very pleased with the results in the third year of the event, in spite of competition from the Outdoor Week being staged for the first time in Barcelona next week, on June 7-9. The Sports Unlimited trade show, which can be described as a negotiating forum, aims to bring together vendors and retailers and to offer them an opportunity for more cooperation and intercommunication in a distinct setting. Outdoor was again one of the segments represented at the show in Valencia, organized by Reed Exhibitions. The total number of exhibitors grew by 40 percent to 106 in total, compared with the second edition of the show one year ago. Participants included brands such as Suunto, Original Buff and Regatta, among others. Big retail chains invited by Sports Unlimited to visit the show included El Corte Inglés, Forum Sport and the Portuguese retail company Sport Zone, which entered the Spanish market in 2008.