The Ultra-Trail du Mont-Blanc (URMB) is further diversifying its events with the launch of a race in Latin America next year, after earlier expansion into China and Oman. The organizers of the UTMB announced earlier this month that its fourth event would take place in Ushuaia, in Argentina. It will reportedly be held on April 2019 under the name of Ushuaia by UTMB and organized in partnership with South American Sports Company. 

Participants will have a choice between several distances, including a race of 130 kilometers and 7,700 meters of altitude gain. The UTMB previously exported its concept to Asia with Goaligong by UTMB, which was held for the first time in southern China in March this year, with about 2,000 participants. The second international race, Oman by UTMB, has been scheduled for November in the Jebel Akhdar mountains.

The original UTMB was created by Catherine and Michel Poletti in Chamonix, who continue to own the brand but teamed up two years ago with OC Sport, a French event organizer, to launch UTMB International and spread the concept in other countries. They are reportedly considering up to five “by UTMB” labels by continent, and the best for each continent could get the “UTMB” label.

A Frenchman, Xavier Thévenard, won the 16th edition of the UTMB around the Mont-Blanc, which brought together more than 100,000 runners and supporters in late August and early September. UTMB's partnership with Columbia Sportswear, which started in 2015, has been extended for another three years.