Timberland has announced a set of environmental standards – the Timberland Environmental Product Standards (TEPS) – across all of its product categories. Building on the legacy of its Earthkeepers collection, the company is now setting environmental targets for all product categories, not just one collection. The company has also unveiled its 2015 corporate social responsibility (CSR) results, as well as new 2020 performance targets against its core CSR pillars – product, outdoors and community.
The year 2015 was marked by progress in its CSR achievements, said the company. During 2015, the percentage of Timberland footwear including at least one material containing recycled, organic or renewable (ROR) content grew to 84 percent, as compared to 72 percent in 2014. The company used 834,000 pounds of recycled rubber in its footwear, equivalent to the average weight of 10 semi trucks. Also in 2015 alone, one million pounds of recycled PET was incorporated into Timberland footwear, the equivalent of 47 million plastic water bottles.
The company also illustrated some of the challenges of 2015. The use of organic cotton in apparel declined slightly, from 19 percent in 2014 to 18 percent in 2015, primarily due to cost constraints. As for the use of PVC across all footwear and apparel, 2015 results came in relatively flat compared with 2014. Timberland continues to work on PVC-free materials to enable further PVC reduction in pursuit of being 100 percent PVC-free by 2020.
Looking ahead, among its product goals for 2020, Timberland aims to reach 100 percent of footwear including at least one component containing ROR content, as well as 100 percent of footwear and outerwear leather to be sourced from tanneries that have earned a Gold or Silver rating from the Leather Working Group. The brand also intends to have 100 percent of apparel cotton to come from organic, U.S.-origin or Better Cotton Initiative–certified sources.
Among its 2020 Outdoor goals, Timberland intends to reach a target of 50 percent of energy used in its directly-operated facilities to come from renewable sources. It is also looking at new commitments to create and restore urban outdoor spaces, the details of which will be announced this spring. Finally, the company intends to plant a total of 10 million trees by 2020. This initiative began in 2001 and Timberland has so far planted 8.7 million trees.
As for its Community goals, the company wants to see its employees reach 1.5 million cumulative hours served in their communities by 2020, as part of the company's Path of Service program, as well as 80 percent of its employees engaged in community service via this program.