TNF bets on segmentation and women in Europe

The North Face (TNF) is preparing to more intensely target female consumers in Europe next year, after the integration of the former Lucy brand into the outdoor company's range. Women's products currently make up about 30 percent of TNF's sales in the region across all product categories.

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry