TNF bets on segmentation and women in Europe

The North Face (TNF) is preparing to more intensely target female consumers in Europe next year, after the integration of the former Lucy brand into the outdoor company's range. Women's products currently make up about 30 percent of TNF's sales in the region across all product categories.

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now