Tony Wong, area sales manager for Asia at Sympatex Technologies, told this publication at the recent Asia Outdoor show in Nanjing that this German supplier of waterproof and breathable laminates recently sealed some supply deals with various outdoor-oriented brands in the region. Starting with the upcoming winter season, Sympatex will supply Li-Ning Adventure, the line of outdoor apparel marketed by the big Chinese brand of athletic footwear and apparel. Other new partners in China and Australia are the Shehe and Pure Mountain brands of outdoor gear, respectively. Jeep XP, a licensee of the car brand that offers outdoor-inspired apparel in China, is also new partner of Sympatex. Jeep XP is set to open its first flagship store in Beijing in September.

Topics