Analysis

Our exclusive industry analysis including our annual rankings of the global stock listed outdoor companies, the leading outdoor footwear companies and more. This is exclusive insight and analysis for Professional Members.

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    Digital natives are the most frequent cross-border e-commerce shoppers

    2021-01-27T10:13:00+00:00

    A recent survey by eShopWorld, a privately held Irish company headquartered in Dublin with offices around the globe that provides a technology platform for brands and retailers looking to sell online to global markets, found out that younger, digitally native consumers aged 25 to 34 are the group that most ...

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    Outdoor industry stocks among the winners of 2020

    2021-01-07T13:49:00+00:00By Romain Fournier

    While the outdoor industry had a very difficult start of the year in 2020, when the pandemic forced Europe and America to adopt strict lockdowns, it bounced back significantly in the summer when restrictions were lifted, as people looked to escape crowds in the outdoors.

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    Bike stocks 2020: Corona gives the bicycle industry a turbo boost

    2021-01-05T14:39:00+00:00By Jo Beckendorff

    Same same but different – 2020 has been a real rollercoaster. Not only for the world economy but for each individual: Corona set the course. 2020 saw the most extreme stock market movements ever. What it finally taught us above all: whether economic, trade or other wars, political crises or ...

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    A quarter of German online shoppers are looking for more sustainable purchases

    2021-01-05T08:25:00+00:00

    A recent representative survey conducted by the opinion research company Civey on behalf of the German E-Commerce and Mail Order Retail Association (bevh) has revealed that a quarter of the German online shoppers are consciously looking for sustainable shopping offers on the Internet.

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    Who are the winners of the Corona summer?

    2021-01-04T22:14:00+00:00By Thomas Becker

    The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.

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    ​Industry Insights: How to find new B2B business in a digitalized market

    2020-12-22T12:42:00+00:00By Martin Kössler, CEO of Huginbiz® (*)

    The past spring created for most of us a feeling of pandemic panic and business paralysis. Offices were shut down and most employees were asked to work from home. From a pure productivity perspective, it gave a temporary feeling of winning back control of time. Time freed up from commuting ...

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    EDM survey: How Covid-19 has impacted companies' trade show budgets

    2020-12-20T17:40:00+00:00

    It has become commonplace to say that the Covid-19 pandemic has dramatically accelerated trends that were already underway with the digitalization of the economy and society in general.

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    European consumers want to stay fit despite lockdown; wearables still on the rise

    2020-12-17T15:45:00+00:00

    GfK has published data showing that health and well-being have become more important during the Covid-19 crisis. However, it said this trend had already become increasingly prevalent among European consumers before the outbreak of the pandemic.

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    Shopify reports new records for Black Friday/Cyber Monday weekend

    2020-12-02T09:29:00+00:00

    After releasing record Black Friday results a few days ago, the Canadian e-commerce software company Shopify has updated its data for the entire Black Friday/Cyber Monday weekend. The more than one million Shopify-powered brands around the world have reported sales of $5.1+ billion. From Nov. 27 through Nov. 30, total ...

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    Market for fishing gear to grow by 4% CAGR 2021-2027

    2020-12-01T09:17:00+00:00

    According to a new report by Allied Market Research, a market research and business-consulting wing of Allied Analytics, the global fishing equipment market will grow by a compound average annual growth rate (CAGR) of 4 percent from 2021 to 2027, reaching $16.10 billion by 2027.

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    Analysis: Pushing the boundaries of what a sports store can be

    2020-11-20T10:57:00+00:00By Rachel Horner

    Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.

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    Analyis: The coronavirus cycling boom – how are brands keeping momentum going?

    2020-10-28T09:29:00+00:00By Rachel Horner

    All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.

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    Schöffel: Germans are looking forward to winter - but they have reservations

    2020-10-09T13:38:00+01:00

    German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...

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    Outdoor industry stocks rose by 11.1% in Q3

    2020-10-05T07:22:00+01:00

    The share prices of the publicly listed outdoor companies went up by 11.1 percent during the third quarter of 2020, according to our own calculations, performing better than the stock market in general. Indicating that the outdoor market is recovering well from the Covid-19 pandemic, their share prices improved slightly ...

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    EDM Executive Survey: Sports and outdoor brands are pushing DTC

    2020-08-13T13:30:00+01:00

    While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.

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    Outdoor industry stocks rebound in Q2

    2020-07-10T09:10:00+01:00

    Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...

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