Analysis

Our exclusive industry analysis including our annual rankings of the global stock listed outdoor companies, the leading outdoor footwear companies and more. This is exclusive insight and analysis for Professional Members.

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    Shopify reports new records for Black Friday/Cyber Monday weekend

    2020-12-02T09:29:00+00:00

    After releasing record Black Friday results a few days ago, the Canadian e-commerce software company Shopify has updated its data for the entire Black Friday/Cyber Monday weekend. The more than one million Shopify-powered brands around the world have reported sales of $5.1+ billion. From Nov. 27 through Nov. 30, total ...

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    Market for fishing gear to grow by 4% CAGR 2021-2027

    2020-12-01T09:17:00+00:00

    According to a new report by Allied Market Research, a market research and business-consulting wing of Allied Analytics, the global fishing equipment market will grow by a compound average annual growth rate (CAGR) of 4 percent from 2021 to 2027, reaching $16.10 billion by 2027.

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    Analysis: Pushing the boundaries of what a sports store can be

    2020-11-20T10:57:00+00:00By Rachel Horner

    Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.

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    Analyis: The coronavirus cycling boom – how are brands keeping momentum going?

    2020-10-28T09:29:00+00:00By Rachel Horner

    All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.

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    Schöffel: Germans are looking forward to winter - but they have reservations

    2020-10-09T13:38:00+01:00

    German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...

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    Outdoor industry stocks rose by 11.1% in Q3

    2020-10-05T07:22:00+01:00

    The share prices of the publicly listed outdoor companies went up by 11.1 percent during the third quarter of 2020, according to our own calculations, performing better than the stock market in general. Indicating that the outdoor market is recovering well from the Covid-19 pandemic, their share prices improved slightly ...

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    EDM Executive Survey: Sports and outdoor brands are pushing DTC

    2020-08-13T13:30:00+01:00

    While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.

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    Outdoor industry stocks rebound in Q2

    2020-07-10T09:10:00+01:00

    Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...

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    The industry stock value dips by 32.3% in Q1 2020

    2020-03-30T07:40:00+01:00

    In a highly volatile market for stock-listed equities in general, the share price of 12 major publicly trading companies that play a substantial role in the outdoor sporting goods market declined on average by 32.3 percent between the beginning of this year and March 27, due to the coronavirus pandemic.

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    Global recession expected, hopefully short-lived

    2020-03-25T05:04:00+00:00

    (SGI) While the consumption of non-essential items like sporting goods is declining in Europe, the U.S. and some other parts of the world hit by the coronavirus pandemic, store traffic is picking up in China after having fallen by as much as 80 percent at the peak of the outbreak, ...

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