A full-day seminar about the development of the Chinese sports and outdoor market will take place on the third day of the OutDoor by Ispo show in the Conference Center North of the Munich fairgrounds on July 2. Tickets can be ordered on shanghai@ispo.com, with a discount until May 31. The conference will be similar to the one held during the last Ispo Munich trade fair and to the market introduction conferences held at Ispo's trade shows in China. It will not be repeated at the Ispo Shanghai fair, which will take place only a few days later. Some of the speakers on the panel will be different from those who intervened in Munich. Among them is Matthias Preussel, sales director for Asia-Pacific at Lowa. Martin Kössler, the Swedish business consultant who usually leads a Chinese market introduction program at the Chinese shows, will be the moderator, and he will make a speech, too.

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