A new outdoor trade show for consumers and professionals is emerging in the Italian market. The event, which is called Rainbow, will take place on the fairground built in 2009 in Piacenza, a centrally located city southeast of Milan. It is scheduled to be held from next April 13 through 15. The organizers at Piacenzaexpo invite brands and retailers alike to join the new venture to give a platform to the important Italian market, which has been without any well-working show dedicated to outdoor trade professionals for some time.
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