As it has already done during the still ongoing World Fair in Milan, Vibram will have a van outside the Salt Palace during the Outdoor Retailer Summer Market, called the Vibram Sole Factor, demonstrating and offering free outsole upgrading and customization on a first-come, first-served basis. The Italian company will also market new soles for its OEM customers at the show and it will also present new styles of Vibram FiveFingers.
Related articles
-
ArticleBrand-neutral Sidas Academy grows, congress this fall
The Sidas Academy training and education program is growing, and the Bootfitting Congress will take place this September.
-
OpinionConsumers seek solace outdoors: Key trends and insights from OR Summer 2024
Discover how the outdoor industry is evolving with trends from Outdoor Retailer Summer 2024. From casual outdoor fun to fashion-forward gear and sustainable practices, learn how consumers find solace and cope with modern life outdoors.
-
ArticleTenth speaker confirmed for tenth European Outdoor Summit
The organizers of the upcoming European Outdoor Summit (EOS 2024) have released new details of speakers appearing at the event. EOS will celebrate its tenth anniversary this year. It will deliver a program exploring key issues for the sector, with contributions from both within the trade and the wider business ...
More from Trade Shows & Events
-
ArticleColumbia expands Hike Society to continental Europe
Columbia has announced the launch of its hiking program, the Columbia Hike Society, in Europe. The Hike Society is Columbia’s flagship initiative to foster a vibrant hiking community. The program was launched in the UK in 2022, where Columbia developed a series of free hikes led by collectives and content ...
-
News briefsOIA and Outdoor Retailer end exclusive partnership
The US Outdoor Industry Association (OIA) and the Outdoor Retailer (OR) trade show have agreed to end their exclusive partnership. Until the OR Winter Show 2024 (Nov. 6-8, 2024), OIA members will continue to receive a 10 percent discount on exhibitor booth fees. Sean Smith, Outdoor Retailer Show Director, said, ...
-
Article2025 and beyond: A new direction for OutDoor by ISPO?
Due to the ongoing discussions about OutDoor by ISPO and the very ambivalent opinions about the last edition earlier this June, the European Outdoor Group (EOG) and Messe München (MMG) have started the consultation process on the first proposals for fundamental changes to the trade show. A first taste of ...