As it has already done during the still ongoing World Fair in Milan, Vibram will have a van outside the Salt Palace during the Outdoor Retailer Summer Market, called the Vibram Sole Factor, demonstrating and offering free outsole upgrading and customization on a first-come, first-served basis. The Italian company will also market new soles for its OEM customers at the show and it will also present new styles of Vibram FiveFingers.