Black Yak, the fast-growing mountain clothing brand from South Korea,...

Black Yak, the fast-growing mountain clothing brand from South Korea, has signed up as the third major sponsor of the next European Outdoor Summit, which will be held at the Crowne Plaza Hotel in Barcelona on Sept. 29-30. It will thus join Ispo and W.L. Gore & Associates, which have been major sponsors of the event before. Ternua, a Spanish company with major international ambitions, and the Institut Barcelona Esports are joining Camelbak and Thule as support sponsors. Black Yak, which collected many awards at the last Ispo Munich show, is making the investment in the EOS as part of a major program for the penetration of the European market. The Institut Barcelona Esports, or Barcelona Sports Institute, is an autonomous body created by Barcelona City Council and is responsible for managing sports activity carried out in the Catalan capital in an innovative and effective way. As in previous years, the EOS intends to attract around 300 senior outdoor industry executives from across Europe and beyond. The theme of the convention for this year will be “An Industry in Evolution.”