Ispo is presenting a refreshed corporate design and brand identity across all media, linking its digital offers with its trade show business and other international events. The move is also meant to underline Ispo's commitment to a B2B2C approach and its new claim, “Accelerating Sports.” The new cross-media brand experience will sharpen Ispo's profile as a full-service provider for the sports industry. Since its start in 1970, Ispo has developed from a simple trade fair organizer to a platform with year-round availability, providing its clients with 11 industry-related services, including digital programs and solutions for companies and consumers and three international multi-category fairs in Munich, Beijing and Shanghai