Jack Wolfskin opened a temporary tech lab in Berlin during the Berlin Fashion Week, on July 1-6. The aim was to attract a specialist audience during the event, as well as end consumers. The lab showcased the premium collection of the brand. Customers could purchase the products of the current collection for spring/summer 2019 in the shopping area of the tech lab, while the backstage served as a showroom for buyers and trade visitors. A preview of the collection for spring/summer 2020 was shown in the gallery.