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Trade Shows & Events

Jack Wolfskin opened a temporary tech lab in Berlin during...

2019-07-19T00:00:00+01:00

Jack Wolfskin opened a temporary tech lab in Berlin during the Berlin Fashion Week, on July 1-6. The aim was to attract a specialist audience during the event, as well as end consumers. The lab showcased the premium collection of the brand. Customers could purchase the products of the current collection for spring/summer 2019 in the shopping area of the tech lab, while the backstage served as a showroom for buyers and trade visitors. A preview of the collection for spring/summer 2020 was shown in the gallery.

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