Next year's Ispo Beijing fair, which will run for four days starting on Feb. 27, will welcome a few new outdoor-oriented brands premiering at the show. They are Haglöfs, Adidas Outdoor, Li-Ning, which has just launched its own line of outdoor gear, and Mammut Sports Group in collaboration with the Swiss tourist board. More than 600 brands will occupy an exhibiting surface of more than 40,000 square meters. Ispo Beijing is aiming to attract a larger number of trade visitors with more events and services, including a simulation testing zone for cross-country runners. A special service is going to be a conference on how to present the increasingly important category of kids' sports apparel at the point of sale. The show will also again feature collective stands for brands from the U.S. and the U.K., the Outdoor Industry Forum and the Asian Pacific Snow Conference.