Outdoor Sports Valley (OSV), Imaginove and Citia are launching Digital x Outdoor, a one-day B2B event focusing on the use of digital technologies in the outdoor industry. The event will take place in Annecy, in France's Haute-Savoie region, on Friday, Sept. 30 from 9:00 to 17:00 alongside the High Five Festival, the international skiing film festival. Digital x Outdoor will feature speeches by specialists in digital and outdoor technologies as well as practical workshops. The program of the event also includes a round-table on the customer experience in the store of the future.