Some 40 different presentations will be made during the OutDoor show starting in Friedrichshafen on Wednesday July 13, covering a wide range of topics including digital communication, retail, sustainability, trends and the changing environment. A new OutDoor Blogger Base in Foyer East will create a platform for international exchange, boosting the dynamics among digital influencers and the representatives of the outdoor industry. The east entrance will also be the new location for the Trend Lounge. Targeted presentations, discussion panels and tours will be held via #OutDoorFN. Dynafit will again invite retailers, journalists and athletes for a Wake Up Run on the second morning of the show. The usual OutDoor Party will be staged on Friday evening, with a free shuttle bus to take party guests back home at half past midnight. As before, more than 900 exhibitors from more 40 countries will participate in Europe's major outdoor trade show. As previously reported, the allocation of the halls has changed.
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