Sports retailers are being given preferential rates for attending the Ispo Munich show next Feb. 3-6, supplementing various services that are already available to this important target group. Exhibitors are already being given free tickets for their key retail customers. The others will have to pay only €19 for a one-day ticket booked online and €29 for a ticket purchased on site. The price of a four-day ticket will be €29 or €49, respectively. For other types of visitors, the price will range from €69 to €169 depending on whether the ticket is for one or four days and whether it is purchased online or on site. That goes for such visitors as product managers, designers, contract manufacturers and event agencies. Previously, all visitors had to pay €26 or €39 for a day ticket and €39 or €56 for a four-day ticket. Messe München has also instituted a new early bird pricing structure for online bookings made until Dec. 17. The early bird price for retailers is €15 for the one-day or €59 four-day ticket. For other visitors, it is €23 or €109.