The Italian Outdoor Group has invited its members to be hosted in one or more tents to promote their brands and their products during major outdoor festivals in Italy, possibly offering product demonstrations on the spot. There was a plan to start with the Outdoor Day at Subiaco on May 31, but the event was cancelled by its organizers. It will have a collective tent at another outdoor festival, called Meridiani Montagne, which is taking place at Campitello di Fassa on June 27-29, followed by another one in Bergamo, Alta Quota, on Oct. 10-12. The brands that have signed up for the program so far are Asolo, Lizard, Camp, Cassin, CEP, Edelrid, Ferrino, GM Socks, La Sportiva, Meindl and Vaude.

Topics