All Trail Running articles – Page 38
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News briefsLeki rolls out new brand identity
After 33 years, German pole manufacturer Leki has unveiled its new logo as part of a new, comprehensive brand identity that will be rolled out from March 2022, including a new website. “The brand’s evolution is logical and brings more focus on the essentials. The emotionalization of the brand moves ...
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News briefsDacia partners with UTMB World Series
Dacia, part of the Renault Group, and the organizers of the UTMB World Series, UTMB Group and The Ironman Group, have announced a multi-year partnership through 2024. The agreement sees Dacia as the official technical and exclusive automotive partner for UTMB World Series European and African events, including UTMB Mont-Blanc, ...
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News briefsFidlock unveils concept sneaker with Fidlock Winch system
On March 10, Fidlock, the German company specializing in innovative magnetic fasteners, unveiled a brand new Concept Sneaker with the innovative Fidlock Winch closure/adjustment system. The sneaker, an athletic shoe with the new Winch closure, will not be available to the public, but serve as a showcase for potential collaborations. ...
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News briefsNew footwear production technology introduced by Covestro, Cyclone and Huafeng
The German polymer supplier Covestro, textile technology company Huafeng and fiber technology company Cyclone from China announced the joint development of more sustainable production technology for running and sports shoes: The outer fabric is made from recycled polyester Cyclone yarns (rPET), selectively coated with Huafeng’s Haptic technology. Huafeng uses a ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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News briefs
First full-distance Ironman event in the Middle East to be held in Israel
The Ironman Group is adding to its 2022 Ironman global race calendar the Ironman Middle East Championship triathlon in Tiberias, Israel. Scheduled to take place on Nov. 25, 2022, it will be the first full-distance Ironman event in the Middle East. The event will take place around the historic Sea ...
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ArticleOrthoLite launches fully compostable midsole foam Cirql
Insole specialist OrthoLite and Vietnam-based material solutions company Cirql have launched a plant-based biopolymer foam that is EVA plastic-free, recyclable, compostable and comes with an end-of-life solution. The new OrthoLite Cirql sole offerings have their own website and claim to be the critical solution for true circularity within the footwear ...
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News briefsVibram expands athlete teams in U.S. and Europe
With the aim to build up deeper relationships with local sports communities and get insights on specific equipment needs, sole specialist Vibram has expanded both its European and U.S. athletes teams. Most of the new entries are U.S. runners: Meredith Edwards, Amber Febbraro, Alyssa Clark, Abby Jahn and Corbyn Jahn. ...
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ArticleUSWE reports net sales growth of 119% in Q3
Swedish USWE Sports AB, founded in 2007 and listed on the Nasdaq First North Growth Market since June 2021, reported net sales of SEK 23.3 million (€2.19m) for its third quarter (ended Dec. 31, 2021), up 119 percent from SEK 10.7 million (€1.01m) in the year-ago period. Operating income before ...
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ArticleCompass Diversified foresees slower growth in 2022, postpones 5.11 IPO
Compass Diversified (CoDi), citing supply chain and inflationary issues and lower year-over-year demand for products within its Velocity Outdoor rifle, crossbow and ammunition business, is forecasting a temporary slowdown in its 2022 growth rate that will likely be lower than its long-term growth rate target. Also, the Connecticut-based company, whose ...
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News briefsAllbirds launches ReRun trade-in program
With a trade-in program that is offered in several Allbirds stores in the U.S., the shoe company takes its first steps into the pre-owned market. Within the newly launched ReRun program, customers can trade in their used Allbirds footwear for an in-store discount of $20. Used shoes will be offered ...
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News briefsMatthias Mayr joins Outdoor against Cancer as new CEO
Outdoor against Cancer (OAC), a nonprofit organization promoting outdoor activities and a healthy lifestyle for cancer patients and their families, has hired Dr. Matthias Mayr, a former pro freeskier who has been an OAC ambassador since 2016, as its new CEO. Mayr is also the founder of the sports equipment ...
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ArticleHaglöfs reports record year
Haglöfs has announced – without releasing figures – that it achieved strong sales and record profits in 2021. The company attributes the positive performance to continuous improvements in its brand experience, products, and distribution channel mix. Haglöfs has also raised the bar for its sustainability work with an ambitious new ...
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ArticleFootwear industry: Inflationary pressure increases on a broad front
Thanks to the collective work of the editorial teams of our sister publications Shoe Intelligence and SGI Europe, we have put together a comprehensive analysis of the impact of inflation on the footwear industry. The editors tried to cover the economic, industrial, financial and some social aspects of inflation focusing ...
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News briefsHoka releases new global store concept in Asia
Green Room, an experimental design agency based in Birmingham, has partnered with footwear and apparel brand Hoka to develop a new global store concept that has now been launched in China and Southeast Asia. The concept is community-focused and will be rolled out in multiple locations and formats around the ...
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News briefsSustainable Apparel Coalition starts new project for due diligence in the supply chain
The nonprofit Sustainable Apparel Coalition (SAC), an organization that advocates for sustainable practices in the consumer goods industry, has partnered with the Initiative for Global Solidarity (IGS) to coordinate a new project to promote industry-wide convergence of methodologies for assessing environmental, social and labor conditions in the apparel and footwear ...
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News briefsUTMB World Series adds three events to 2022 calendar
UTMB Group and The Ironman Group, the organizers of the UTMB World Series, have confirmed a final calendar of 25 events across 16 countries in Asia, Oceania, Europe, and the Americas for this year. The 2022 calendar includes three new events: Transvulcania by UTMB in Spain, Kullamannen by UTMB in ...
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ArticleDeckers expects 19-20% growth for the fiscal year
Deckers Brands, the parent company of Hoka, Teva and other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, ...
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ArticleIronman Group realigns leadership structure
Florida-based The Ironman Group has announced the promotion of Stefan Petschnig to chief business development officer and Matt Wikstrom to chief partnerships officer, resulting in shifts in the management structure and several promotions. Petschnig’s successor is Thomas Veje Olsen, who has been promoted to SVP & managing director Europe, ...
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News briefsOrthoLite celebrates 25th anniversary with record growth
U.S. brand OrthoLite is celebrating its 25th anniversary in 2022 after two consecutive years of record-breaking growth. 2021 was the best year in the company’s history despite Covid and supply chain issues, according to Glenn Barrett, OrthoLite’s founder and CEO. Barrett, a veteran of the footwear industry, founded OrthoLite in ...
