All Trail Running articles – Page 42
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ArticleAdidas to sell Reebok to ABG for €2.1 bn
On Aug. 12, Adidas has entered into a definitive agreement to sell Reebok to the Authentic Brands Group (ABG) for a total of up to €2.1 billion. The majority will be paid in cash at the time of closing, which is expected to occur in the first quarter of 2022, ...
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ArticleCoDi sees “explosive” growth at Boa Technology
Compass Diversified (CoDi) highlighted the “explosive” growth of the recently acquired Boa Technology in its second quarter ended June 30, cautioning that the brand’s expansion is likely to slow in the second half of the year. Boa, which owns the Boa Fit System for shoe fastening, was acquired by CoDi ...
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News briefsFirst “She is Outdoors” gear awards winners
Picking the best from 37 products from 28 brands in five categories, the #sheisoutdoors awards were given to Devold, Exped, Pyua, Norrøna, Wechsel, The North Face and Salomon. The first dedicated women’s outdoor gear award, initiated by Munich-based outdoor enthusiasts Jana Erb and Miriam Mayer of Kontrapixel, was chosen by ...
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ArticleDeckers Brands posts Q1 sales growth, raises FY22 outlook
Deckers Brands reported a first-quarter revenue increase of 78.2 percent to $504.7 million, while the company’s earnings per share increased to $1.71 compared to basic loss per share of $0.28 for the same period last year. The company has raised its full-year fiscal 2022 outlook and now expects earnings per ...
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ArticleOrthoLite pushes for zero waste in insoles
U.S. insole specialist OrthoLite, a supplier for over 350 footwear brands worldwide, has announced a widespread zero waste initiative to reduce the environmental impact of its products that are used in roughly 500 million pairs of shoes every year. The company’s commitment includes investment in a proprietary manufacturing system that ...
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News briefsBergzeit Trails for Trees collects 1,443,000 vertical meters
Source: Bergzeit Peter Naumann (Bergwaldprojekt e.V.) receives the donation from Bergzeit for 1,000 trees. In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, ...
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News briefs
ENOS initiates Outdoor Sports Inclusion Award
In partnership with the EOG and the It’s Great Out There Coalition, the European Network of Outdoor Sports (ENOS) is organizing a new award series to promote greater participation in the outdoors by under-represented groups, including those with disabilities. The new Outdoor Sports Inclusion Award will recognize the brands developing ...
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ArticleNew Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema
norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber. norda was “founded with a mission to empower athletes to reach their highest potential through innovation and cutting-edge technology” and is the brainchild of Willamina and Nick Martire ...
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News briefsCimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been ...
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News briefsSustainable sports retailer Sportgreen opens first stores
After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...
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News briefsLeki to relaunch with new corporate identity, logo and technologies
Leki, known for its ski, hiking and Nordic walking poles as well as the Trigger system, has unveiled to its business partners a new brand logo and company image after 33 years. From 2022, the new corporate identity is intended to appeal to the entire and very diverse target group ...
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ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The two-pronged approach around events and athletes will begin ...
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News briefs
Hoka strengthens product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
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News briefsOn switches to recycled packaging
Source: On SS21 Sustainable Packaging Swiss running brand On is changing its packaging to 100 percent recycled materials. The company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO2 per year. Consumers around the ...
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News briefsStock market newcomer USWE relies on Polygiene technology for new running vests
Swedish outdoor and sports brand USWE is launching a partnership with Polygiene, also from Sweden, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. With the Pace™ 2 and the Pace™ 8, the company ...
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News briefs
USWE starts trading on Nasdaq First North Growth Market
Swedish company USWE Sports AB, founded in 2007 and specializing in jump-free backpacks and hydration packs for mountain biking, running, skiing, and motorsports, will go public on the Nasdaq First North Growth Market on June 24. Earlier this month, the company had completed its offering to the general public in ...
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News briefs
Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “Outdoors for All” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 and Nova 2 trail ...
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News briefsMarketmedia24 forecasts growth of German athletic footwear industry until 2028
Market researchers from the Cologne-based market research and consulting institute Marketmedia24, who calculate future prospects for numerous consumer goods markets based on scientific methods, have concluded that the German athletic footwear industry does not have to worry much about future sales. According to the report, there will be a steady ...
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News briefs
Superfeet acquired by private equity firm
Seattle-based private equity firm Westward Partners has acquired Superfeet, an insole manufacturer founded in 1977 and based in Ferndale, Washington, about 160 km north of Seattle. Terms of the transaction were not disclosed. Westward will take over majority ownership of the company from its workers since it was owned by ...
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ArticleNew trail running brand launches first shoe in the U.S.
Speedland, a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX, the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August 15. At this time, ...
