Tretorn is developing its online business with the aim of boosting the proportion of online transactions with consumers and through retailers and internet marketplaces. The long-term goal is for online sales to account for 40 percent of total sales. To achieve it, a new team of three employees has been recruited to shoulder the responsibility for the digital development. The new e-commerce team consists of Angelica Molin, who comes from Fjällräven and who will be head of e-commerce; William Solenberg from Eco by Naty, who will serve as e-com operation manager; and David Anevik, who previously worked on building Tretorn's e-commerce platform. He will be responsible for online sales.