Urban Outdoor – Page 14
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News briefsHoudini debuts global “The Storyteller” campaign with Polartec
Houdini has launched its global marketing campaign, ”The Storyteller,” in collaboration with Polartec. The marketing initiative, in partnership with a media outlet and on Houdini social channels, “stars” Houdini’s iconic styles telling their stories through emotional and humorous snippets. The stories include four creative approaches in different environments (”The Artist,” ...
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News briefsArc’teryx hires Chris Pelyk as new VP Store Development
Source: Arc’teryx Chris Peylk, VP store development at Arc’teryx Chris Pelyk has been appointed vice president of store development at Arc’teryx. In his career, Pelyk has worked for several big brands in the development, design, and strategic planning of retail concepts, mainly in Asia. Among the companies ...
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News briefsHaglöfs Restored second hand collection goes live
Partnering with recycling service specialist The Renewal Workshop (TRW), Swedish outdoor brand Haglöfs has now officially launched its second-hand concept Haglöfs Restored. The collection of used gear and apparel is inspected, washed and restored up to standards before being resold. The Renewal workshop has its facilities in ...
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News briefsIsbjörn hires former H&M product developer as sourcing and production manager
Source: Isbjörn of Sweden Selma Jakobsson Isbjörn of Sweden, based in Nacka and owned by Nordic KidsWear AB, has recruited ex-H&M product developer Selma Jakobsson as its new sourcing and production manager. She started a sustainable denim menswear company Mottainai NY in 2005 while studying fashion and ...
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ArticleInternational group of outdoor dealers starts climate protection initiative ORCC
A newly founded open network of outdoor retailers has started and signed a new commitment and initiative called Outdoor Retailer Climate Commitment (ORCC) to underline their will to reach the Paris Agreement global warming limit of 1,5 degrees Celsius. With the initiative, the founding group of European outdoor retailers – ...
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News briefsThe North Face launches revised Thermoball Eco jackets with recycled fabrics
In its redesign of the Thermoball Eco insulation jackets for fall 2021, The North Face (TNF) is now using PrimaLoft Thermoball recycled fiber insulation and combining it with face and liner fabrics made from recycled polymers. This means that the entire range of textiles and insulation used in the new ...
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News briefsNext Textile Conference live and online on Oct. 12
Tex! by marketplace, a collaborative network for the Swedish textile and fashion industry based in Borås, is holding the 2021 edition of Next Textile business conference for sustainable innovation and guidance for future textile business on Oct. 12 both live at the textile fashion center in Borås, Sweden, and online. ...
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News briefsVaude’s Antje von Dewitz receives German role model award
Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven company, which includes a long-term program for inclusion and ...
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ArticleEOCA partners with Business for Nature global coalition
By joining Business for Nature, a global coalition bringing together forward-thinking companies and conservation organizations, the European Outdoor Conservation Association (EOCA) wants to encourage businesses to act now to reverse nature loss and advocate for greater policy ambition. The coalition is aiming to amplify business voices calling for governments during ...
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News briefs
Utah governor Spencer Cox joins in OR location scramble
In a video statement addressing the outdoor industry, Utah governor Spencer Cox is pledging for the return of the Outdoor Retailer trade shows to Salt Lake City from Denver, Colorado. Mentioning both the newly built international airport, hotel infrastructure and the government’s effort to protect not only the Bears Ears ...
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News briefsCanada Goose to start selling footwear in November
Source: Canada Goose Canada Goose journey boot Toronto-based brand Canada Goose announced the market launch of its first footwear line for November 2021, starting with luxury-priced snow and hiking boots ($750 and $1,295 SRP). The addition to the portfolio is part of the Canadian brand’s “beyond the ...
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ArticleHigg starts traceability program for supply chain sustainability
Technology platform Higg has launched a new traceability program developed in collaboration with software, cloud and data processing specialists atma.io, FibreTrace and TrusTrace. The new technical solution aims to offer comprehensive transparency across the global supply chain – enabling brands to highlight and disclose sustainability information on their own and ...
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News briefsThe Microfibre Consortium launches 2030 roadmap
Following its microfiber data portal launch and the aligned test methods worked out together with partnering universities and scientific institutions, The Microfibre Consortium has now revealed its Microfibre 2030 commitment and roadmap. The commitment worked out by the consortium (partnering with the EOG and the University of Leeds) is outlining ...
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ArticleOutdoor specialists climbing up the ranking of ISPO Consumer Insights Report
In its quarterly Consumer Insights Report, conducted among members of the ISPO Collaborators Club since Q2/2021, Messe München finds that outdoor companies are rapidly expanding their relevance within the sports brand landscape. The highly engaged consumers from Germany, Austria, Italy, and Switzerland voted on both their general favorite brands and ...
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News briefsNew Vaude franchise store in Waldshut am Rhein
German retail company May oHG has added a new Vaude franchise store to its existing retail spaces in Waldshut, Laufenburg and Bad Säckingen, which have a total of 9,500 square meters. May is a medium-sized German company with 200 employees and a regional specialty retailer for fashion and sporting goods. ...
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News briefsSchöffel sets up new business units and top management structure
German sports apparel company Schöffel is dividing its business into two segments – Schöffel Sport for its operations in the outdoor, ski and bike sectors; and Schöffel Professional for the development of clothing for corporate and institutional clients. Alongside the new company structure, the top management is expanded with Stefan ...
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News briefsLycra introduces new one-size-fits-more fiber
With the launch of a new stretch fiber named Lycra Adaptiv, The Lycra Company (based in Wilmington, U.S.) is addressing the demand for more inclusive sizing that is not only important for consumers but might also allow for a potential reduction of SKUs by covering a broader range of body ...
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ArticleTravis Campbell acquires Eagle Creek from VF, European organization stays on board
Effective Sept. 3, the newly formed Eagle Creek Holdings LLC owns Eagle Creek after acquiring the brand from VF Corp. The new entity based in Steamboat Springs, Colorado, is owned by Travis Campbell, an outdoor industry veteran and former president of emerging brands at VF, who left the group end ...
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News briefsEcco launches leather accessories brand for "New Utopians"
Ecco Leather Goods is a new bag and accessory brand from Danish footwear brand Ecco that offers “functional, futuristic and responsibly made” leather goods for a “hybrid, mobile lifestyle.” Design and material come from Ecco itself, the latter from Ecco Leather’s own tannery. According to Stefano Pillepich, head of Ecco ...
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News briefsKeen launches recycled content certification program
Portland-based footwear company Keen is starting a new sustainability initiative based on its growing Harvest line partly made from recycled materials. The new Harvest certification program is part of Keen’s “Detox the Planet” Initiative and is primarily a communication tool that offers transparency on how much industrial waste is recycled ...
