All Vango articles
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News briefsVango introduces augmented reality to retail
British outdoor brand Vango is launching Vango ViewAR, a brand-new augmented reality technology. An industry first, Vango ViewAR offers Vango customers a full-size 3D augmented reality view of tents and awnings after scanning a QR code. For the first time, customers can quickly and easily view, measure ...
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News briefsAMG appoints new managing director
AMG Group, a U.K.-based outdoor outfitter, along with its investor Growth Capital Partners, has announced that Rob Birrell, the company’s Marketing Director, will assume the role of Managing Director and related responsibilities, effective July 3. Over the past twenty years, Birrell has worked in and led several key areas of ...
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News briefsU.K. Outdoor Industry Awards 2022 winners announced
At its recent annual conference in Sheffield, the U.K.’s Outdoor Industries Association (OIA) has announced the winning products of this latest U.K. outdoor industry awards. This year, the categories have been expanded to include “diversity and inclusion.” The other categories are accessories, backpacks, camping equipment, climbing, clothing, tech accessories, footwear, ...
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News briefsVango launches new U.K. campaign
British outdoor brand Vango has launched a major advertising campaign across the U.K., running until May 12 on various platforms including Sky Adsmart, ITV and several digital media, to showcase the brand’s camping heritage and inspire new and existing Vango customers to embrace the world of camping. The brand has ...
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News briefsEx Vango-distributor Sport-Tech starts distribution of new tent brand Tambu
Sport-Tech/Rui-Yi-Lin, a company based near Heidelberg, Germany, and established as a sales agency as well as a supplier of non-branded tents (for buying groups such as Intersport and Sport 2000) and their own tent offerings under the brand Tentastic, has taken over distribution of the new tent brand Tambu. Coming ...
