VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North Face, Timberland, Vans and Kipling, which are all part of the group's large portfolio of brands. The building includes showcase space for other brands of the group, including Eastpak, Smartwool, Altra, Napapijri, Dickies and Icebreaker. The sixth floor hosts a digital innovation and design studio. The U.K. is VF's top European market, representing around 20 percent of all its EU revenues.
Related articles
-
ArticleVF investor pushes for turnaround plan
In a presentation, California-based activist investor Engaged Capital outlined that the parent company of Vans, The North Face (TNF), Timberland, Supreme and others is suffering from bloated overhead that is driving down shareholder value and called for a more detailed turnaround plan for VF Corp. It said that the overhead ...
-
ArticleSnowleader raises €15 million
Thomas Roualt, founder and CEO, has announced on his LinkedIn page that Snowleader has raised €15 million in a fourth round of financing in 15 years (the company turned 15 years old last year). According to Fusacq and others, half of the funds stem from equity capital and half from ...
-
ArticleNew CFO for Kent Outdoors, secures $100m credit facility, plans sale of bike business
US group Kent Outdoors, which comprises 15 outdoor and action sports brands, including HO/Hyperlite, Connelly, Liquid Force, Onyx, Aquaglide, Barefoot/Fatsac and Bote, has appointed Rob Otto to the company’s leadership team as Chief Financial Officer. Otto joined Kent after successfully completing the sale of RW Designs, a wholesale and direct ...