VF Corporation has announced the signing of a 10-year lease for the remodeled Axtell Soho building in central London, stating that it will become an important business hub for VF and its brands. Located in a vibrant section of the city, close to some of VF's stores in Regent Street, Oxford Street and Carnaby Street, the 15,000-square-foot building on the corner of Warwick Street and Beak Street is expected to create new opportunities to amplify the brands' engagement with consumers, says VF. The space will be used by marketers and digital and design officials. It will include areas for showrooms and product presentations. The interior decoration will be completed in a few months' time.
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