All Outdoor Industry Compass articles in Volume 12, Issue 21-22
View all stories from this issue.
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Article
The store as a medium
The physical store has a future, according to one of the speakers at the conference, Magnus Ohlsson. It can stand up against the “apocalypse” created by the internet and e-commerce as just another type of media, creating a halo effect around its banner and becoming a brand. Furthermore, he indicated, ...
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Myclimate’s work and its vision
Myclimate is a foundation that works with many clients worldwide. Based in Zurich, it has a total of 80 employees, some of whom operate out of Germany and Austria, provide consulting services and education about climate control, helping companies to develop carbon offset projects. At the EOS, Kai Landwehr told ...
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Article
Outdoor Gear for Good
Richard Leedham, who recently left as president of Berghaus, presented a new British program, called “Outdoor Gear for Good,” that will take the outdoor apparel industry's excess inventory at no charge from its warehouses, freeing up space. The inventory will be recycled and the proceeds will be redistributed to charities. ...
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The European Outdoor Forum is now the European Outdoor Summit
Going back to its roots in the French Alps, the next European Outdoor Summit will by hosted in Annecy by Outdoor Sports Valley (OSV) on Oct. 15 and 16, 2020. It was back in 2010 that OSV launched the European Outdoor Forum, in partnership with the European Outdoor Group (EOG). ...
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The Silkeborg project in Denmark
The city of Silkeborg has decided to stand out as the self-appointed “outdoor capital of Denmark,” making investments since 2016 in facilities such as mountain-bike trails, new lake resorts, new hiking paths and natural shelters for the welfare of its 50,000 inhabitants and to attract outdoor-minded visitors and companies. Jeppe ...
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Elevating customer experience and creating communities
Consumer trends are changing rapidly, due in part to the increasing use of the internet, leading brands to redefine the boundaries of consumer engagement. As Pippa Goodman of the Foresight Factory pointed out at the beginning of her speech at the EOS, recent research commissioned by her London-based consultancy has ...
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Industry managers discuss climate change with youngsters
The emotional pitch made by Greta Thunberg at the United Nations in New York on Sept. 23, begging political leaders to stop climate change, made the front page of the issue of our Outdoor Industry Compass, which came out just before the European Outdoor Summit. The young Swedish girl, ...
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Redefining a faster supply chain
The supply chain has been getting faster and faster. The process that goes from the design and development to the distribution of a product for a particular season has been shortened in the last few years, taking only about 11 months instead of 18 months. Many fashion companies have reacted ...
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Burton cultivates its values
After the European Outdoor Summit, Burton Snowboards announced that it has become the first snowboarding company to obtain B Corporation certification from the B Lab, showing that it is using its business “as a force for good” around the world. At the EOS in Interlaken, Donna Carpenter – co-founder and ...
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Article
Boundaries were redefined at the EOS in Interlaken
One of our senior editors, Wolfgang Greiner, introduced an interesting roster of speakers at the European Outdoor Summit (EOS) that took place in the Swiss city of Interlaken last month. As the only European business publication in the sector, we have decided to deliver a special issue of the Compass ...
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Spiders and silkworms have led to Biosteel
A German company founded in Munich in 2008, Amsilk, showed at the European Outdoor Summit (EOS) in Interlaken last month how it has been able to continuously spin a highly sustainable skin-friendly, lightweight fiber that is tough and elastic at the same time, called Biosteel, by copying the process by ...
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Beyond Boundaries
Jamie Andrew's incredible and inspiring story of personal achievement was the icing on the cake at the EOS in Interlaken, capping the convention in a similar way as the speech made by a fantastic former Paralympic champion, David Lega, at the last year's summit in Malmö, Sweden. Andrew captured the ...
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From More to Better
This was the title of the energizing opening keynote speech delivered at the European Outdoor Summit (EOS) in Interlaken last month by a leading futurist, Anne Skare Nielsen, to explain “why the next 10 years will be amazing.” She suggested looking at the future as “a game” where we can ...
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Adventure travel is replacing old-style mass tourism
The era of mass tourism in its present form is coming to an end, stated Chris Doyle, who runs the European unit of the Adventure Travel Trade Association (ATTA), at the European Outdoor Summit (EOS) in Interlaken. Instead, growth in adventure tourism is accelerating worldwide, responding to a growing need ...
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Article
Ingredient brands add purpose to performance
Ingredient brands have enabled vendors to build up trust in their products as a quality label through their functional characteristics. They have helped stimulate sell-through and repeat purchases at full price. Tomas Vucurevic of Braind, a Slovenian expert on the subject who has conducted over 30 projects with ingredient brands, ...
