All Outdoor Industry Compass articles in Volume 9, Issue 3-4 – Page 2
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Article
Columbia invests in European ranges and marketing
As part of its increased focus in European markets, Columbia has been adjusting its product range to make sure that about 20 percent of the offering is specific to European consumers. This change already began last year but the range has been more thoroughly adjusted this year.It comes after the ...
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News briefs
Columbia Sportswear is re-branding Montrail and focusing its footwear line...
Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, ...
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News briefs
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Article
Sigg could have Chinese owners
Sigg Switzerland, the maker of outdoor drinking bottles, is being acquired for 16.1 million Swiss francs (€14.6m-$16.5m) by Zhejiang Haers Vacuum Containers from China, according to Froriep, a Swiss law firm that advised Haers on the deal. The Riverside Company, a U.S. private equity firm that has been Sigg's owner ...
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News briefs
Sympatex Holding is changing its name this month to Smart...
Sympatex Holding is changing its name this month to Smart Solutions Holding – albeit only at the level of the holding company. Its two subsidiaries, Sympatex and Ploucquet subsidiaries, will continue to operate under those names. The group said in a press release that the change of name was meant ...
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News briefs
Kathmandu Holdings, the New Zealand chain of outdoor stores, reports...
Kathmandu Holdings, the New Zealand chain of outdoor stores, reports that its sales for the six months until the end of January reached about NZ$195.7 million (€115.7m-$130.3m), up by 9.1 percent compared with the same months the previous year. This amounts to a sales increase of 3.8 percent in constant ...
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News briefs
Calzados Fal, the Spanish company that produces the Chiruca line...
Calzados Fal, the Spanish company that produces the Chiruca line of outdoor shoes, reports an 18.2 percent increase in its 2015 sales to €11.96 million. The launch of a line of Gore-Tex Surround membranes contributed to the growth. Sales outside Spain represented 20 percent of the turnover.
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News briefs
As part of increased investments in the British market, Patagonia...
As part of increased investments in the British market, Patagonia has hired Lisa Douglas as marketing manager for the U.K. and Ireland, starting from the beginning of March. Previously at Musto and Bench, Douglas will be based at the office and showroom opened by the outdoor brand in a Victorian ...
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Article
Outdoor brands under Greenpeace scrutiny
Leading outdoor brands have reaffirmed their commitment to eliminating per- and polyfluorocarbons (PFCs) from their production after Greenpeace said it has found “hazardous PFCs” in outdoor apparel, footwear and other products tested for its latest report on outdoor gear, called “Leaving Traces.” At a packed press conference at Ispo Munich, ...
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News briefs
Proged is re-launching Tuckland, an old Spanish brand of outdoor...
Proged is re-launching Tuckland, an old Spanish brand of outdoor shoes, adding a line of outdoor clothing for autumn/winter 2016/17 after marketing some hiking and trekking shoes for the current autumn/winter season. The new footwear line developed for the next season, which will be made in Europe and Asia, uses ...
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Short stops
Waldläufer, a German brand of comfort shoes, plans to launch...
Waldläufer, a German brand of comfort shoes, plans to launch a small collection of outdoor shoes for spring/summer 2017
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Article
Birkenstock cancels order stop
The moratorium on new orders that was announced by Birkenstock on Oct. 30 last year was formally lifted at the start of the GDS show in Düsseldorf. From last November to this February, Birkenstock stopped taking orders for any of its products, due to bottlenecks in the supply chain.Birkenstock again ...
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Article
Good momentum and big goals for Tecnica
Tecnica Group appears to rebound. Preliminary figures indicate that the Italian company reached a sales increase of around 10 percent to about €330 million in 2015, thanks mainly to the introduction of new products. The estimates excludes the Dolomite brand, which was sold to Scott Sports Group in November 2015.The ...
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News briefs
Berg Outdoor, the Portuguese outdoor brand that was previously sold...
Berg Outdoor, the Portuguese outdoor brand that was previously sold as a private label of the Portuguese retail chain Sport Zone, launched a new logo at this year's Ispo show and presented a restructured and enhanced collection, including a completely new snow collection and a new travel line. The brand's ...
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News briefs
Vaude was graced with the first Ecosport Awards in Paris...
Vaude was graced with the first Ecosport Awards in Paris on Jan. 20 under the auspices of the French Ministries of Sport and Sustainability. The German company got the award in the “Sustainable Management” category. The jury praised “the comprehensiveness of its eco-friendly commitment, the sustainable reconstruction of the company ...
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Short stops
Odlo is teaming up with Nîmes Trail Attitude for the...
Odlo is teaming up with Nîmes Trail Attitude for the first edition of the Nîmes Urban Trail, which is taking place in the southern French city on Feb. 21
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Article
New boss for Arc'teryx
Jon Hoerauf, global commercial leader at Arc'teryx, has been appointed as the Canadian outdoor brand's new president and general manager. Prior to Arc'teryx, Hoerauf spent 13 years at The North Face, in various functions from sales to marketing and product. He will report directly to Heikki Takala, chief executive of ...
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News briefs
Jason Zhu has been appointed as general manager of...
Jason Zhu has been appointed as general manager of Columbia Sportswear's joint venture in China with Swire Resources. He replaces Alice Lai who returned to a position withg Swire as part of a planned transition. A native of Shanghai, he spent the last 13 years with Nike in China and ...
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News briefs
Icebreaker has appointed Carla Murphy as its new chief marketing...
Icebreaker has appointed Carla Murphy as its new chief marketing and strategy officer. In this role she will be responsible for developing the brand's strategy, at a time when Icebreaker aims at growth both in and outside of its outdoor core market. Murphy was most recently vice president of the ...
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News briefs
Geox is pursuing a new phase of diversification into apparel...
Geox is pursuing a new phase of diversification into apparel with two new product lines that were presented at the Pitti Uomo and Pitti Bimbo fairs in Florence last month. One is Nordplus, a line of high-end jackets for men and women with “dynamic transpiration.” The other one is a ...
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