All well-being articles
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ArticleExploring the intersection of sport, health, and innovation at ISPO Munich
Health is no longer just a personal goal, it’s a global conversation. At ISPO Munich, this conversation is front and center, uniting leaders across sports, wellness, and technology.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
