Wolverine Worldwide has promoted Jodi K. Watson to the new position of president of consumer direct operations, reporting directly to Blake W. Krueger, chairman, chief executive and president of the growing American footwear group, which is committed to expanding the online and retail operations of its brands around the world. Watson has more than 25 years of experience in the industry. She has been involved in the company's retail management since 2009 and she has most recently led its global digital strategy as vice president of e-commerce. Before joining Wolverine, she was chief marketing officer for Bag, Borrow or Steal, and is described as an innovative marketing leader in e-commerce.