All Analysis articles
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Data & AnalysisRugged footwear sales down again in 2024
US and European rugged footwear markets declined again in 2024, while only a few brands saw growth despite a shift toward athletic styles.
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ArticleGlobal Sports Retailers 2024: Outdoor specialists navigate a mixed market
SGI Europe’s latest retail ranking reveals modest global growth in 2024, with several outdoor-focused retailers among the year’s strongest performers.
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ArticleGlobal athletic footwear market: Outdoor-linked brands among key winners in 2024
Based on fresh data from SGI Europe, the global athletic footwear market grew by 5% in 2024, with several outdoor-oriented brands among the biggest winners.
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Research & ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumisation trends and brand strategies from Nike, Anta and Hoka.
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Article2024 Bicycle Industry Stock Chart: Mobility industry sees little of stock market boom
Find out why only a third of the publicly listed companies in our bicycle industry chart benefited from last year’s boom – and why almost two-thirds were left untouched by it.
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Data & AnalysisRugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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ArticleSlow ride out of the valley of tears: Stock markets back view of no recession
The Q3 2024 bicycle stock market saw significant gains despite ongoing global challenges, with newcomers like Ananda Drive surging over 50%.
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ArticleBicycle Industry Stock Chart Q2 2024: Glass half full or half empty?
While the wars against Ukraine and in the Middle East appear to have already been priced in by the global stock markets, the clear shift to the right in the European elections in early June and the poor performance of US President Biden in the first TV debate against Donald Trump put the markets under pressure. As a result, there was no clear picture of the bicycle market – or the global stock market across all sectors.
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ArticleQ1 2024: Bike industry stock market and real economy are two different things
Since the turn of the year, the global stock market has only known one direction: up. It has thus completely disconnected itself from the real economy. Here, you can find out whether our selected bicycle stocks have also been able to make strong gains in Q1 of 2024 despite all the adversities.
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Data & Analysis2023 Bicycle Industry Stock Chart: Bet on interest rate cut boosts year-end rally
Here you can find out why the global bicycle stock market performed better than expected last year and what the role of the selected stocks in our OIC Bicycle Stock played.
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Data & AnalysisGlobal outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
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ArticleQ3 Bicycle Industry Stock Chart: Bike manufacturers had to cut back
Even though the long-term prospects of the bicycle sector are looking promising, it is currently operating in difficult terrain. This is also reflected by The Outdoor Industry Compass’ Q3 analysis of the bicycle industry stock market.
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ArticleQ2 Bicycle Industry Stock Chart: Long-term outlook forecasts full recovery
In the current economic environment, the stock market – regardless of the sector – continues to be on a rollercoaster ride. This also applies to the bicycle stocks monitored by The Outdoor Industry Compass.
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ArticleAlpkit: An outdoor brand building success through community
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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ArticleStepping up to the plate: How the outdoor industry is taking responsibility seriously
Our functional fabric expert Charles Ross is convinced that even though incoming legislation like the EU Green Deal and Prop 65 and the forthcoming New York Fashion Sustainability and Social Accountability Act in the U.S. are forcing many changes in how the Outdoor Industry conducts business, there is also a ...
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ArticleAnalysis: More than half of the outdoor stocks make gains in Q1
Our Q1 Outdoor Index includes the revenue and profit development of 37 major outdoor companies.
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ArticleCurrent overstock constraints cannot beat positive long-term outlook: Q1 bicycle industry stock chart
There are still hurdles to overcome. But in the long run, our cycling expert Jo Beckendorff says “Trends are the bike industry’s friends.”
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ArticleSwedish sports retail sales decreased by 7.5 percent in Q4
The quarterly Sportindex by Svenskt Sportforum shows that Swedish sports retail sales decreased by 7.5 percent in the fourth quarter of 2022, making it the fourth consecutive quarter with negative development for sports retail. For the full year 2022, sports retail sales development landed at -5.8 percent. However, the drop ...
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ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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ArticleGreenwashing: The tide and the law are turning
When does an environmental claim become greenwashing? We outline the current legal position on using environmental claims to market products
